This startup waited for 6 years to offer free version – Grammarly success story
THIS STARTUP WAITED FOR 6 YEARS TO OFFER FREE VERSION AND ANOTHER 2 YEARS BEFORE THEY TOOK OUTSIDE FUNDING.
THE GRAMMARLY WAY.
Achieving 20 million daily active users and $115 million investment led by General Catalyst is a big feat. The Grammarly team placed its focus on one core value – ‘helping people communicate better wherever they write online on a daily basis’.
How it all started?
Lessons we learned from Grammarly model
1. Transport your product to where your customers are.
2. Compound wins over everything
3. Develop your business model
Moral of the story
With a self-funded product, you know that you don’t surplus funds to invest in. You ought to sign up paying customers as soon as possible to avoid burning out.
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