May 2018 – 11 Social Media News that you should know.

Social media platforms are constantly getting updated. The moment you find yourself comfortable with the algorithm update, something again changes or introduced into the system. The month of May was really happening for social media platforms, here are the 11 social media news you should know.

  1. Instagram – You can mute now!

Instagram has finally added a mute button, allowing you to ignore people without offending them. The new feature will finally allow you to banish selected accounts from your newsfeed – but without the person behind that account actually knowing. Some time back, the option to mute people’s stories was introduced – meaning stories from selected accounts would not show up at the top of the app but were still available from their profiles.

  1. Instagram – Testing song stickers on stories.

Instagram is preparing to let you add music to your Stories. “Music stickers” could let you search for and add a song to your posts, thanks to licensing deals with the major record labels recently struck by Facebook. Instagram is also testing a way to automatically detect a song you’re listening to and display the artist and song title as just a visual label.

Listenable music stickers would make Instagram Stories much more interesting to watch. Amateur video footage suddenly looks like DIY MTV when you add the right score. The feature could also steal thunder from teen lip syncing app sensation Musically.

  1. Instagram – Ads for existing posts can be run through Power Editor or Ads Manager.

Previously, the only way to run an organic post as an ad was by using the in-app “Promote” button – Instagram’s equivalent of Facebook’s “Boost” button. But now, Facebook is rolling out the feature that we’ve all been waiting for!

The feature, currently rolling out to “all global advertisers” within “next few weeks” will be available for the Brand Awareness, Post Engagement, Reach, and Video Views objectives, and will be available in “auction buying” in both Ads Manager and Power Editor. Don’t get too excited though, you will only be able to create an ad from Single Video and Single Photo Feed Posts for now. Carousel, Stories, Branded Content, and Instagram Shopping posts are not supported.

  1. Facebook – Reopens app reviews on the platform.

Onstage at Facebook’s developer conference, Mark Zuckerberg announced that the company will be re-opening its app review process following the pause it took in the aftermath of the Cambridge Analytica crisis.

This is certainly a welcome news for developers who build on the platform. They had to deal with Facebook making major changes without their input as the company has tried to navigate its latest scandals.

  1. Facebook Analytics – New app for Analytics tool

Facebook wants to prove it can earn businesses money, not just build their social media audience. Facebook analytics app touts the ability to “stay on top of your growth, engagement, and conversion efforts on the go. Easily view key metrics and reports, check automated insights, and receive notifications when changes occur.”

The Facebook Analytics app lets users create custom mobile views of their most important metrics like revenue, retention, demographics and active users. It ties into Facebook’s web Analytics suite to let you view funnels, cohorts and segments you’ve created there.

  1. Facebook – Testing New Search Engine for Influencer Marketing

The Branded Content Matching search engine lets marketers choose influencers based on characteristics of creators’ fans and see stats about their audiences.

  1. Facebook – preparing to launch a dating feature.

Zuckerberg announced that Facebook app will introduce dating feature. This has been trolled ruthlessly on twitter. We at SillySense think it is a good news. Now how long it will keep on sending ‘frandship requests’. Time to grow up!

  1. Whats App – Group video calling feature introduced.

What’s App is the single favourite app the world loves for chatting. The only thing missing here is group video chat (the reason we still go back to Skype). Facebook has revealed that Whats App is adding a group video calling feature in the months ahead. There aren’t many details at this stage, but it’s clear the feature will allow four participants and work with smartphones.

Stickers are coming, too.

  1. Whats App – Enables In – app Facebook and Instagram Video Viewing.

Whats App has added support for playing Instagram and Facebook videos within the app. Now when contacts send you Facebook and Instagram videos, you can watch them inside Whats App without having to exit your conversation thread and go into other apps. The app already allowed users to play YouTube videos within the conversation. This feature is currently being available only for iOS users.

  1. Whats App – Features for group chat

Whats App has rolled out an update and this will change how you use groups. We can already sense many group admins taking a sigh of relief.

a) Group description feature is updated. Now you can add more to the description (512 characters long) or add a topic to the group so that the group members know what the group is about.

b) You can now search a participant in a group.

c) You can easily switch from a voice call to video call by the tap of a button.

d) You can now leave a group permanently to avoid being repeatedly added back after you have left.

e )Administrators can no longer be removed from a group they created.

  1. LinkedIn – 3 new lead generation forms introduced for ads.

LinkedIn Lead Gen Forms eliminate one of the major obstacles to conversions—relying on users to fill out contact forms, which is even more difficult on mobile devices—by auto-populating an in-application form with information from users’ LinkedIn profiles and allowing them to instantly submit those forms.

The forms updated are – Lead Gen Forms for Sponsored InMail, option to add custom questions, and Lead Gen format for Dynamic Ads.


Be updated with your social media game with us.  Let us know which feature you are eagerly waiting for.

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