How to know which content will help you to grow Instagram account?

How to grow Instagram account?

This is the most popular question and the one answer we get is

Use awesome content and hashtags.

Okay, so you work hard and put up the best of the content and use a bunch of hashtags. You start getting likes and some comments here and there. It could be a great week and you got some followers too.

This information is the first thing that we glance at but is this the right criteria to grow Instagram account? Well, we at SillySense dig out for more as just likes, comments and followers doesn’t give the real picture.

How to know which content will help you to grow your Instagram account and what is getting a good reach?

If you have a business account on Instagram, then you should swipe up the Insights option under the posts.

Check these:

1. Number of Saves:

This is really important for us at Silly Sense to know how many people have taken the time to read it or want to read it later. It also tells us how much value we are providing to our readers. The more value we give, the more we will grow Instagram account.
The posts with the most saves, we try to replicate it.

grow instagram account 2

2. Reach Of The Posts:

Reach is far more important than the likes and comments on Instagram. Popular posts gain more reach because they tick boxes in the old Insta algorithm (a mystery element), but, the question is ultimately how did it gain more reach and popularity?

(a) Check how many people came through your profile. That means they’ve gone on your feed then clicked that picture. That means the picture is good if this number is higher than normal. Replicate this kind of picture!

(b) The insights tell you how many people came through those hashtags. If it’s more than normal then that’s a good set of hashtags to use.

 Fact: Instagram posts with hashtag average 12.6% more engagement than those without.

Some suggest using only 8 and some suggest using all 30 hashtags on Instagram posts to get maximum reach. Well, the number of the hashtag is still an argument but it is an established fact that hashtags are powerful.
Whether you call them spam or a life saver, you have to use them if you want to grow your Instagram account.

What does this fact mean?

Hashtags can on average get you 12.6% more engagements. To go beyond that;

1. Content, matters.

Not just the picture or video but also what you want to say along with it. While caption length doesn’t impact engagement. Caption content certainly does.


Yeah, getting more followers is still a thing. Good quality of followers increases the chances of more engagements. But not followers get your post on their feed! Did you know that?

3. Interactions.

The more you interact, the more they will talk back!

4. Only hashtags can’t be your game.

Every account is different, and you want it to be. Don’t try to replicate others work as that might not work for you, and really do you want to be them or do you want your own unique account that people follow you for because your different to the others… Even better? We at Silly Sense advise experimenting with your own account and see what works best for you!

Happy Instagramming.


PS: This article is one of the many guides and tips to do the social media marketing right. If you’re all pumped up to make your mark, we suggest you do follow our Instagram @SillySense for quick daily tips and dig deeper in blogs to find your answers.

We are a Digital Marketing boutique though based in Chandigarh (India) but purely digital nomads. Give us a call or drop a hello in our inbox, in case you are looking for professional services to grow your brand.

We at SillySense are totally committed to Add Value To Your Business.

See ya.

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