Have you done Instagram profile optimization for your business? (Checklist Inside)

Everything you should do for your Instagram Profile Optimization.

Get ready to roll.

Instagram is rapidly growing. Last year they destroyed Snapchat by introducing stories and this month they launched IGTV in competition with YouTube. The mobile photo-sharing app, which launched in October of 2010, now by June 2018 boasts its 1 billion monthly active users, 500 million users are active every day, 95 million photos and videos are shared on Instagram every single day.

Read More: All about IGTV 


1. 25 million (one-fourth of the total monthly active users) are Business profiles on Instagram.
2. Every month 2 million business users advertise on Instagram.
3. It is estimated that Instagram earned almost 20 % of Facebook’s annual revenue.
4. 60% of the top brands on Instagram use the same filter for every post.
5. 300 million users use the “stories” feature daily.
6. Instagram posts with hashtag average 12.6% more engagement than those without.

Now that we have established the facts, we know how huge Instagram is, now let’s do Instagram profile optimization for your business

1. Profile Photo

You can choose your brand logo or any other picture that best defines your profile. Your logo is also the easiest solution because it helps you stay visually consistent across all of your channels. In case you have an event coming up or currently any campaign going on, you can also put that on your display pic.
The profile photo displayed is very small in size. Make sure that you use a top quality image that people can see and recognize without straining their eyes or zooming in – out.

2. Your name is searchable on explore page.

This is a cool thing. Did you know that the “Name” field in your Instagram bio is searchable? That means that you can change it to words that highlights what your Instagram profile or tell more about your business.
This also means that one you optimize your name field on the Instagram page, your chances of appearing in Instagram ’s if anyone searches for those keywords will be much higher!

3. Include keywords in your bio

The bio description is another area where you can mention keywords to get more search results. Recently Instagram launched the ability to add clickable hashtags ( # ) and mentions ( @ ) on your profile. This could be really useful if you’re managing more than one account for your brand, or if you’re running a branded hashtag campaign.

Make your bio visually appealing with line breaks, emojis, custom fonts or some different alignment.

Remember: You only have 150 characters for your Instagram bio, so be careful to not compromise on your brand messaging to get your alignment right or any fancy element right.

4. CTA and additional links

Instagram doesn’t want you to leave the platform. The places where you can mention additional links or call to actions are limited.
#Protip: Your CTA should be clearly mentioned in the last line in your bio.

a) Link in bio
You can mention one link in the bio.
It can be a link to your website, landing page, event page for tickets or shoppable link to buy your products.

b) Swipe-up link in stories
If you have more than 10,000 followers you can put a link on the stories, that your audience can access by swipe up option.

Of course, this option does not work for smaller accounts, thus the place they can play around links in bio

c) Adding multiple links in the bio
There are many tools that help you add multiple links in your bio. The added advantage of using them is to direct your followers exactly where you want to. This sounds like putting an extra step but it actually increases the conversion rate.

Saying from our personal experience, many times we keep digging old posts for more information and we see common CTA – link in bio which has of course, been changed by now. In such scenarios, it is a smart move to use a tool that can categorize or reroute in the right direction.

There are many tools available, we at SillySense recommend
– You can add up to 5 links for free. (Lifetime free)
– Customizable URL. You can add your brand name for people to easily remember.
Check our linktree link

5. Business Category

Your Business Instagram profile is built/connected with your business Facebook page.
Your Instagram business category is the same as the category you picked for your Facebook business page, which you need to use Instagram for business. You can add more specificity to your Instagram bio. On mobile, click Edit Profile and scroll down to the Business Information category. You’ll see the Facebook page that’s linked to your Instagram profile and the category that was automatically pulled from your Facebook page. Tap the Category option to see other categories that you can choose such as Books and Magazines, Events, TV, Film, Local Business, Brands and Products, Music, Public Person, Sports, and so on. After you choose the category that best fits your business, you can select a subcategory from a drop-down menu. The subcategory is what appears in your Instagram bio.

6. Add Contact Information

The contact information on Instagram makes things so simple. On the Business profile, you can set more than 10 contact options on your profile (though it is not advised to use everything unless you want to confuse the audience. )
Basic options available Email, Call, Directions. Here comes the coolest part, Instagram let people directly email, call or find directions to your store through one click and you can get numbers of how many people contacted you in a week from the insight reports.

Advance options available are for ticket bookings, order placement, booking appointments, reserve a table etc from more than 10 different options.

Read More: How to know which content will help you to grow Instagram Account?


Let us know what else you are doing for your Instagram Profile Optimization.




PS: This article is one of the many guides and tips to do the social media marketing right. If you’re all pumped up to make your mark, we suggest you do follow our Instagram @SillySense for quick daily tips and dig deeper in blogs to find your answers.

We are a Digital Marketing boutique though based in Chandigarh (India) but purely digital nomads. Give us a call or drop a hello in our inbox, in case you are looking for professional services to grow your brand.

We at SillySense are totally committed to Add Value To Your Business.

See ya.


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