Jun 03 2018
Social media platforms are constantly getting updated. The moment you find yourself comfortable with the algorithm update, something again changes or introduced into the system. The month of May was really happening for social media platforms, here are the 11 social media news you should know.
Instagram – You can mute now!
Instagram has finally added a mute button, allowing you to ignore people without offending them. The new feature will finally allow you to banish selected accounts from your newsfeed – but without the person behind that account actually knowing. Some time back, the option to mute people’s stories was introduced – meaning stories from selected accounts would not show up at the top of the app but were still available from their profiles.
Instagram – Testing song stickers on stories.
Instagram is preparing to let you add music to your Stories. “Music stickers” could let you search for and add a song to your posts, thanks to licensing deals with the major record labels recently struck by Facebook. Instagram is also testing a way to automatically detect a song you’re listening to and display the artist and song title as just a visual label.
Listenable music stickers would make Instagram Stories much more interesting to watch. Amateur video footage suddenly looks like DIY MTV when you add the right score. The feature could also steal thunder from teen lip syncing app sensation Musically.
Instagram – Ads for existing posts can be run through Power Editor or Ads Manager.
Previously, the only way to run an organic post as an ad was by using the in-app “Promote” button – Instagram’s equivalent of Facebook’s “Boost” button. But now, Facebook is rolling out the feature that we’ve all been waiting for!
The feature, currently rolling out to “all global advertisers” within “next few weeks” will be available for the Brand Awareness, Post Engagement, Reach, and Video Views objectives, and will be available in “auction buying” in both Ads Manager and Power Editor. Don’t get too excited though, you will only be able to create an ad from Single Video and Single Photo Feed Posts for now. Carousel, Stories, Branded Content, and Instagram Shopping posts are not supported.
Facebook – Reopens app reviews on the platform.
Onstage at Facebook’s developer conference, Mark Zuckerberg announced that the company will be re-opening its app review process following the pause it took in the aftermath of the Cambridge Analytica crisis.
This is certainly a welcome news for developers who build on the platform. They had to deal with Facebook making major changes without their input as the company has tried to navigate its latest scandals.
Facebook Analytics – New app for Analytics tool
Facebook wants to prove it can earn businesses money, not just build their social media audience. Facebook analytics app touts the ability to “stay on top of your growth, engagement, and conversion efforts on the go. Easily view key metrics and reports, check automated insights, and receive notifications when changes occur.”
The Facebook Analytics app lets users create custom mobile views of their most important metrics like revenue, retention, demographics and active users. It ties into Facebook’s web Analytics suite to let you view funnels, cohorts and segments you’ve created there.
Facebook – Testing New Search Engine for Influencer Marketing
The Branded Content Matching search engine lets marketers choose influencers based on characteristics of creators’ fans and see stats about their audiences.
Facebook – preparing to launch a dating feature.
Zuckerberg announced that Facebook app will introduce dating feature. This has been trolled ruthlessly on twitter. We at SillySense think it is a good news. Now how long it will keep on sending ‘frandship requests’. Time to grow up!
Whats App – Group video calling feature introduced.
What’s App is the single favourite app the world loves for chatting. The only thing missing here is group video chat (the reason we still go back to Skype). Facebook has revealed that Whats App is adding a group video calling feature in the months ahead. There aren’t many details at this stage, but it’s clear the feature will allow four participants and work with smartphones.
Stickers are coming, too.
Whats App – Enables In – app Facebook and Instagram Video Viewing.
Whats App has added support for playing Instagram and Facebook videos within the app. Now when contacts send you Facebook and Instagram videos, you can watch them inside Whats App without having to exit your conversation thread and go into other apps. The app already allowed users to play YouTube videos within the conversation. This feature is currently being available only for iOS users.
Whats App – Features for group chat
Whats App has rolled out an update and this will change how you use groups. We can already sense many group admins taking a sigh of relief.
a) Group description feature is updated. Now you can add more to the description (512 characters long) or add a topic to the group so that the group members know what the group is about.
b) You can now search a participant in a group.
c) You can easily switch from a voice call to video call by the tap of a button.
d) You can now leave a group permanently to avoid being repeatedly added back after you have left.
e )Administrators can no longer be removed from a group they created.
LinkedIn – 3 new lead generation forms introduced for ads.
LinkedIn Lead Gen Forms eliminate one of the major obstacles to conversions—relying on users to fill out contact forms, which is even more difficult on mobile devices—by auto-populating an in-application form with information from users’ LinkedIn profiles and allowing them to instantly submit those forms.
The forms updated are – Lead Gen Forms for Sponsored InMail, option to add custom questions, and Lead Gen format for Dynamic Ads.
Be updated with your social media game with us. Let us know which feature you are eagerly waiting for.
Apr 27 2017
For those little fashionistas in us, there is some great news. The 8th season of India Runaway Week is happening in Delhi and starting from April 28, 2017. Make your weekend plans because no matter how big the India Runway Week gets, there you will always find fresh new names and lot more fresh swag. And yes, of course, the old designers that we can’t stop going gaga over will continue this season too.
This year theme: Weavers at Centre Stage on 8th season of India Runaway week.Date- 28th- 30th April 2017Venue- Thyagraj Stadium, New Delhi.
The weavers of India are its biggest assets. Indian hand woven fabrics are popular all over the world and they have been known since time immemorial. India was exporting textiles to most parts of the civilized world in ancient times but throughout history and in the current situation, there is evidence that shows that weavers have always been a victim of a staunch hierarchical system. Being at the bottom of the system they fall prey to the extreme forms of exploitation.
To raise voice for weavers and generating livelihood for hundreds of such rural artisans there are some identified organizations who promise to take an effective step. These organizations made a significant contribution to the lives of the artisans especially women who are working with it. They are geared up to help and improve weaver’s economic as well as social status.
Indian Federation for fashion Development has joined hand with four of these organizations i.e Rangsutra, SoCHE, Banka Silk, and Gestures by Kriti who will present the work of artisans at current season of India Runway Week Summer 2017 ramp which is starting from 28th of April to 30th of April 2017. These identified organizations strive to bring the traditions of India to customers all around the world with its unique creations and products. It not only helps its artisans become wage earners but also spreads awareness about the traditional crafts of the region, thus helping preserve a rich part of India’s national cultural heritage.
“The purpose of this show is to raise the current conditions of the weavers and to propose the importance of such organizations and social security to the custodians of this ageless art.” Said by Fashion director, Kiran Kheva, India Runway Week
Rangsutra is a craft company of thousand artisans from remote regions of India – the desert regions of Rajasthan and plains of Eastern Uttar Pradesh whereas SoCHE is reviving this languishing and less popular hand embroidery practiced by women around the border areas of Barmer. Banka Silk on other hand is imparting the required skills to the weaver’s community of Banka, connecting them with the markets and helps create an Eco-system wherein the weaver’s community can become self-sustainable. And lastly Gestures by Kriti is a livelihood support and outreach initiative that began in 1999, to promote ethical, sustainable and socially conscious thinking & buying of ‘community made’ products.
Apr 19 2017
Vivo, the title sponsor of Twenty20 Indian Premier League since last year, launches its V5 Plus limited edition Matte Black smartphone to celebrate 10 years of IPL. VIVO and IPL aim at achieving the highest of standards through this product that has already created ripples in the market, thanks to its already attractive features. It is exclusively made to glorify the spirit of cricket in India. As we all know that Cricket in India is not just seen as a sport but is observed as a deity and celebrated as a festival. In a country like ours, a phone that is wholeheartedly made to celebrate and honour our favourite sport, also honouring our enthusiasm is sure to win hearts.
The matte black V5 Plus smart phone sports the VIVOIPL logo as the token celebration of ten years of the pure craziness of IPL spirit. This, apart from other attractive features, is sure to attract a lot of attention from the cricket crazy world. It is a joint effort of VIVO and IPL to give the best possible experience to the cricket crazy audience. The phone has attracted a lot of attention for its high-quality music and the first ever dual front facing camera give the perfect selfie experience. This makes it the best selfie-taking phone among all the others. It has a primary front camera of 20 MP and a secondary camera of 8 MP. Apart from having all other features and filters that the other phones have, it is known for the Bokeh feature. The two front-facing lenses make it possible to click a high quality and sharp focussed selfie with a blurred background. The focus and blurriness could be adjusted by simply changing the aperture. It is user-friendly and makes sure to click the best ever selfie.
The phone looks sleek and light but it is definitely not to be confused with being fragile, as it is equipped with a gorilla glass by Corning that makes it strong and keeps it safe from any damage. It is equipped with the Qualcomm Snapdragon 625 octa- core CPU, which allows it to execute instructions making the multi-tasking efficient and easier. It uses the best available 4G LTE network for faster and easier communication. The 3055 mAh battery ensures its long battery backup. It runs on Funtouch OS 3.0 Operating system based on Android 6.0. It is built in 4G LTE network for high-speed wireless communication.
The wait for the cricket fans is over. They can reach out to Flipkart, any of the Vivo stores, or any modern trade outlets around the country. The matte black V5 plus limited edition smartphone will be available from April 10th onwards for Rs. 25,990, which definitely is a great deal for this amazing premium smartphone.
Feb 25 2017
Whats app status update. Yay ya nay?
Why o why whats app what has happened to you?
So the Twitterati has enjoyed a full day of making jokes about how Mark Zuckerburg is going after snapchat. Clearly, the mass is not happy with this new what’s app status update.
Why do we have so many social media platforms? Because we love the variety and wish to keep few things away from few people. It is popularly said that Snapchat is for teens. Instagram is for adults and what’s app is for parents.
When snapchat stories first came out, people (teens or the happening 20s) went out crazy. Putting everything on their snapchat stories and for the rest of the world, fortunately, it was a blessing. Now the bulk of food pictures, coffee shots, peppy inspiring messages, running records, currently playing music and gyming show-offs were moved from mainstream social media to a much secretive and fragile platform which scraps off everything in 24 hours. Not a bad hangover of superficial awesome life !!
Then came the Instagram stories. First, it was criticised in the way that Instagram is copying features as it is from snapchat. Then eventually (just in few days, *surprise*) everyone settled in and the party continues on Instagram but yes a check in here and there on snapchat was fun.
The reasons were obvious:
a) People already have worked hard to gain followers on snapchat. (Gaining snapchat followers is the toughest, there we said it.)
b) Snapchat camera and filters, face swap options were great. On the other hand, Instagram allows it’s users to upload pictures and videos in their stories.In all laziness it worked well with snapchat users. They kept their snapchat live and upload the stories again on Instagram. They also upload them on twitter and enjoy the stardom.
c) Maintaining Instagram profile is easier. Post videos, boomerang fun clips, selfies, vanity filters, stories, geo-tagging in stories, tagging friends in stories, the number of followers, contact information, one link in the bio, Direct messaging, hashtags and geotags …. all in one place.
Facebook’s fb live video feature was well received by the users. These fb live videos were the most profitable in terms of organic traffic, at the times when facebook is working on paid marketing.
Whats app is mainly used for the instant communication, group messaging (and marketing groups), sending current location, calling overseas, and spamming with unfiltered forwards. Isn’t it enough? Whats app status update was not demanded.
We at sillysense believe that whats app is a very strong and quick medium for independent communications. Bringing stories to whats app is like launching internet’s latest fad-wala- junkyard at a new place. We give it big thumbs down and really hoping it doesn’t get big. There should be a calm place, no?
Let us know your views on whats app status update.
Oct 16 2016
What makes a woman, a woman?
‘A woman is a human who is generous, full of compassion, affection; possess grace with lots of patience. She has a strong will power.’
How a man can’t be defined with these characteristics?
‘Well yes, but woman is associated with everything that is love.’
But still, why you call someone a woman?
‘Man and a woman have different anatomies. A Woman is called a woman because she creates new life. She gives birth.’
What if she can’t?
(poker face, don’t know the answer)
If she can’t give a birth, she is not a woman?
(still searching for the answer)
This week, I put people around me in a situation where they responded in the way, you just read.
A Woman, or a female of the species, is someone who carries a child in her womb and gives birth. Man or a male who gives sperm for the reproduction process. What if a man or a woman for any given reason is not capable to reproduce?
Infertility is considered as a taboo. It is as hurting for a man as for a woman. When we are living in a society where it’s a habit of encroaching somebody’s personal problem and brutally trolling them in public that it actually becomes a curse for them, one can imagine how abusive it can go for women.
Women who are infertile are considered inauspicious and not allowed to perform certain rituals. Many times they are not welcomed at celebrations and festivities in families, in the fear that their presence will bring bad luck to the host family. Why are infertile men not treated this way? Why no one stops socializing and chuck them out of the society as any infertile woman is subjected to? This is a bizarre thing to not invite a woman who can’t have a baby (and in many cases who doesn’t want to have a baby at that phase of her life) to a baby shower ceremony. A female doesn’t get pregnant or lose her ability to get pregnant by touch or presence of some person in the room or the house!
The focus here is not to compare as who is treated how, the pain they are going through is same, whether being a man or a woman. It’s a personal issue; problem arises when others start making it a big deal and go on to label the woman as ‘Banjh’
It’s a personal issue; problem arises when others start making it a big deal and go on to label the woman as ‘Banjh’
Infertility is a disease
A human body has many systems that make it function and work properly. Digestive system, Circulatory System, Endocrine system, Exocrine system, Immune system, Skeleton system, Nervous system, Urinary system, Respiratory system and Reproduction system. If any system does not work the way it is meant to be, we call it as a disability or a disease.
We take care of blind people, physically handicap, people who are going through depression and various other ailments. Unfortunately, people who have medical problems with their reproduction system are chucked out from the society instead of helping them. I look for a logical reason and found none.
If a person who is not able to speak, hear or see things due to their disability is not put down as ‘bringing disgrace’ to their family, then how a woman who is not fertile can be cornered like that. Till the time we educate our own society against this prejudice, that infertility is a disease, not a curse, we inadvertently add misery to a woman’s (and in some cases a man’s) life. These women have already lost their mental peace, confidence, some relationships and a huge amount of money in treatments, isn’t it enough?
I look for a logical reason and found none.
A woman’s nightmare
I met this lady who has just turned 38, some days back. She is married for 6 years and is now in dilemma. She wants to have a baby but at the same time is no rush for now. Her husband is quite okay with this, in fact, they together took this decision. They do not want a baby till last year because of their professional struggle and financial crunch. Now they are trying but not that desperate. Her doubt is, as her biological clock is ticking and if she is not able to conceive, her husband may leave her and marry someone else.
Theirs is a love marriage. During this sensitive discussion, while she was opening up and sharing her fears and dilemmas, I was thinking it’s all in her head and nothing of this intensity is going to happen. Now, my rational mind backed this thought. They both have not met any doctor. They do not know the issue if there is any and with whom. It might be not their right alignment with the time to have a baby.
It was difficult to sleep that night. Her question kept bothering me ‘my husband may leave me, to marry someone else.’ They were not trying earlier because of both of their financial insecurity. If they need a treatment and they delayed it for some reason, how is it her fault? Why she will be shown out the doors?
How a woman becomes ‘not a good wife’ if she can’t deliver a baby?
I understand when one decide to end the marriage on grounds of infidelity, compatibility, lack of love, cruelty etc. What I don’t understand is after so many years of marriage one decides to divorce the partner because they cannot produce a baby. How can a relationship break over not having a child? Does she stop loving and supporting her husband? Does she stops taking responsibilities of a wife and daughter in law? Does she stops being the kind of sane person she used to be? Does she become inhuman? She remains the same. She can be going through depression, partly because she is upset with herself, partly because of the treatment of the society. All she needs is a support not isolation.
Solutions and Scars
Our medical sciences have advanced so much and now there are many treatments that a woman can undertake to be able to have a baby (other than suggested fasts and rituals by the society). All these methods are extremely painful and horribly expensive. One can take years and years to respond to them and results are not always guaranteed. Both husband and wife get drained themselves and deplete all their savings in the hope. They are already going through a lot. We as a society should take the responsibility of not taunting them all this while #InfertilityIsNotATaboo .It is plain simple medical problem and the couple is already taking treatment for that.
If nothing works, adoption is also a solution. What more beautiful can be, to be parents to someone who needs them. Unfortunately, adoption is also scrutinized by some in society. They go one labeling the woman as ‘banjh’ and abusive titles for the child.
Adoption is a personal choice. A woman may not want to give birth, it’s her choice. In any situation, her motherly feelings are not lost. She will play with kids, love them the same way. Motherhood is experiencing or raising a child. Infertility has nothing to do with behavior, likes, dislikes and emotions. She is still a woman if she can’t give birth.
So I finally ask again
What makes a woman, a woman?
This blog is to #SpreadAwareness about Infertility through Infertility Dost, India’s first website that facilitates couples to brave infertility with support and knowledge. You can find other links on Write Tribe
Sep 19 2016
On September 18, 2016, an Indian Army brigade, located at Uri in Jammu and Kashmir was attacked by armed militants. After the long battle, four of them were confirmed killed, but unfortunately, 17 lives of Indian Soldiers were also claimed. This is said to be the deadliest attack in North India region in recent years.
India is respectfully known as a peaceful nation. The one who is always willing to sit down, discuss and solve the issues without going the war way. But this time, the mood of the nation is just not to condemn this situation.
See how Twitter India has reacted on #UriAttacks
Gautam Gambhir, Cricketer
My worry is dat our leaders can neither control d mosquitoes which r within d nation nor which cme frm acros d border. Pathetic. #UriAttacks
— Gautam Gambhir (@GautamGambhir) September 19, 2016
Ajay Devgun, Actor – Director – Producer
Not 17 families, 1 family – India, enough is enough! #UriAttacks
— Ajay Devgn (@ajaydevgn) September 19, 2016
How general public is reacting !!
— प्रशांत द्विवेदी (@IAm_PKD) September 19, 2016
— Samarjit Das (@jitsamar14) September 19, 2016
Some are furious and demand an action.
Looking forward for some actions apart from being CondemNATION condemning all the time.#UriAttacks
— Suman Saha 🇮🇳 (@MSumanSaha) September 19, 2016
It’s high time to adopt zero tolerance policy like Israel. #UriAttacks
— शरद कुमार श्रीवास्तव (@SrdShri) September 19, 2016
Some were able to find a coincidence…
— Abhilasha Chaturvedi (@chaturvedigunnu) September 18, 2016
Lastly, at SillySense, we wish this time everyone should come together and react like a – NATION
Let’s be a nation this time.
Let’s not be from some religion, caste, state, quota etc etc
Let’s show our anger together.
Let’s not just condemn.
They were our soldiers.
They were there to protect us.
They were Indians.
They were our nation.
Let’s raise our voice.
Let’s demand an action.
Let’s make some noise.
Let’s force government take concrete action.
Let’s do this, THIS TIME.
Aug 23 2016
Do you love Bollywood? I am sure you do. Like me, you also follow Bollywood stars on their social media profiles, in magazines and on gossip websites to be updated with their latest news.
Now you can follow your favourite celebrities on follo.in . Just log in and connect with your stars. You can catch hold of them and interact with them through the gadgets in your hand. And this time, earn reward Z for all the knowledge you have gathered over the years. These stars can shine up your day too, there are chances to win up to INR 1 lakh, including an iPhone 6. Yes, an iPhone 6 just follo-ing your stars !! This is the best Bollywood website where you can earn rewardz and be updated with anything that this Bollywood.
The website has multiple sections. To have your daily dose of Bollywood you can go to Star Buzz (link here) which is further quirkly divided into 3 sections – B20, Bollywood Masala and Featured gallery. Just roam around and be amused by the star gaze.
If you are excited to earn Bollywood rewardz check the section Bolly rewardz
It’s pretty simple and self-explanatory to earn rewardz point and claiming your gift item through website and app. Use your facebook or google account and get started at follo.in
By getting started you will be able to earn 250 rewardz points. Voting “Hot or Not’ will get you 5 rewardz points, follo-ing a celebrity will earn you 10 and every like will give you 5 Bolly rewardz points.
When sufficient Bolly rewardz points are accumulated, you can redeem them against amazing products and offers on the website / app itself.
So if you are from know-it-all with tremendous Bollywood knowledge then this content is for you! But then if you feel you have MOMO disorder i.e mystery of missing out then you can check Hot on Follo section and gratify your senses.
Salman Khan, Aamir Khan, Shahrukh Khan, Katrina Kaif, Sunny Leone, Alia Bhatt, Priyanka Chopra, Rajinikanth, Deepika Padukone they all are there with their latest Bollywood news, facepalm moments, interviews, chic attires and much more.
Feb 25 2016
We are so diversified that we need different things to get back on right track and overcome our bad habits.
Sometimes we need a good dose of motivation by revising our moral values. How about Alok Nath?
Sometimes we need a good hot kick and get the things done. Sunny Leonne, will work?
Some of us are otherwise so chilled out that we need a great shot of laughter and that’s how we are sorted. Pappi jee, or Deepak Gobriyal?
In the latest youtube video by Aur Dikhao titled “11 minutes” featuring Alok Nath, Sunny Leone and Deepak Dobriyal, story context based on Paulo Cohelo’s famous book Eleven Minutes, an effort is made to make people quit smoking. Needless to say, quite an impressive effort. Conceptualised by Jeet Mody and made by Ankit Sharma has got 8 million + views on youtube in 24 hours of launching it.
Check out the quirky Public Service Ad and see how these 3 different flavoured people bring magic together and motivate you to quit smoking. Quit now, before it takes the most precious time of your life.
Feb 21 2016
Blogging for the last couple of years was considered a ‘money making hobby’. The advancement in this trend let people actually churn out their business minds and come up with many new innovative business models.
Today swag for web portals, e-commerce websites and mobile apps has replaced the coolness of making money from your blog.
I know many entrepreneurs and start-up people who are more focusing on overnight money making sources. Well, we all know nothing comes overnight but looking at the business world around us, no one has the patience to give 4 to 5 years into brand making and then thinking of profits. Within less than a year or two brands, today get the highest popularity. They use all their charm and create the maximum profits, later years are to maintain that tremendous growth and launch more brands. Thus, their immediate focus is on selling off their product or services and get the maximum attention.
Once upon a time, every blogger or a website owner was going google ad words way to make more money. Now this comes secondary to them and thus they overcome the easiest and high potential money making stream.
Do you know 70% of the google profit is coming through Adwords? This is clear that google is generating a lot of revenue by publishing ads on our blogs and websites. A part of this revenue comes from your blog. The numbers you see can be very little for a day or insignificant for a month but if you collect them for all seasons in a year, the number will be good enough.
I agree filling up your website page with ads is a bit tacky and losses your credibility with your audience. But hey who doesn’t need some funding? And we are smart and creative enough to display the right amount of ads and not annoy our audience with the location. It can be done in a very intelligent way.
Focus on this lost option on your site and make the most of it. Google Adwords is still very very powerful.