Silly Sense

  • Case Study: Twitter Customer Service by British Airways

    Case Study: Twitter Customer Service by British Airways, we love.

    Twitter customer service

    When you are providing services, you are prone to people asking for weird and almost absurd requests. Sometimes they come up with genuine questions that are nowhere related to your line of business but for the humanity sake, you so want to reply them.

    Talking about the digital world and digital marketing, Twitter is a social media platform that no service company can think to ignore. The prompt replies and being humble on twitter is important. British Airways showed that being a little funny yet concerned about people (or their customers) doesn’t hurt a bit and might help them with their doubts.

    It all happens when a woman asked a question to Britsih Airways about carrying some baggage.

    And Britsih Airways questioned them back, sticking to their baggage policy.


    The conversation kick started and she came back with this

    Looking at some seriousness of the tweet, BA come back and really helped her in unpacking some her not required baggage.


    BA made an effort to make her feel better

    She appreciated their effort, just like us. js


    Isn’t sweet? British Airways well done !!


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  • 11 minutes – No Smoking campaign

    We are so diversified that we need different things to get back on right track and overcome our bad habits.

    Sometimes we need a good dose of motivation by revising our moral values. How about Alok Nath?

    Sometimes we need a good hot kick and get the things done. Sunny Leonne, will work?

    Some of us are otherwise so chilled out that we need a great shot of laughter and that’s how we are sorted. Pappi jee, or Deepak Gobriyal?

    11 minutes

    In the latest youtube video by Aur Dikhao titled “11 minutes” featuring Alok Nath, Sunny Leone and Deepak Dobriyal, story context based on Paulo Cohelo’s famous book Eleven Minutes, an effort is made to make people quit smoking. Needless to say, quite an impressive effort. Conceptualised by Jeet Mody and made by Ankit Sharma has got 8 million + views on youtube in 24 hours of launching it.

    Check out the quirky Public Service Ad  and see how these 3 different flavoured people bring magic together and motivate you to quit smoking. Quit now, before it takes the most precious time of your life.


  • Checklist: 12 Homepage elements your website should have

    Every time we think of a website, the most critical (read difficult) thing is to design its homepage. Homepage is a virtual door to your business, your idea and its the first shot people will consider your pitch to be yay or nay!!Here is a checklist for 12 critical homepage elements on your website that you should have (compiled by Hubspot)

    This checklist for 12 critical homepage elements on your website that you should have (compiled by Hubspot) Use it as a cheat sheet. Save the link and share with your team.

    Well,  are you aware of the facts mentioned here that decide the action of any random visitor on your website?

    1. It will take only 3 seconds for a random visitor to figure out what business (or your website) has to offer. If you have made it very fancy which needs some effort and brain exercise to understand your business, you have lost the game..entirely!
    2. We know this is asking for too much !! But let’s just take it, sub-heading is required. It is your wingman, the additional punch you absolutely need to zero on your selling pitch. (This is why you have a website in first place.)
    3. The primary focus should be making your ‘Call to Action’ powerful. That’s one tool you can not afford to miss.
    4. Putting up  a supporting (and appealing) image to charm and tempt your visitors is another ‘should have’ to support your selling pitch.
    5. Everyone wants to know the benefits, keep them highlighted. (You are working so hard on your home page for benefits only!)
    6. Boost some proofs, your social media properties are the best to add credibility to your work and claims you are making.
    7. Be easy on the visitors and make navigation simple and obvious. You will definitely want visitors to have a look at everything you offering at the website.
    8. Ever heard, ‘content is the king’, well still it is.
    9. A secondary ‘Call to Action’ on the home page will prove to be really powerful, just not avoid this.
    10. You need to give a good shout out to your features, people will then follow the suite.
    11. You might get visitors who do not want to buy anything at that moment but they may wish in future. Throw some additional resources or offers to invite them again.
    12. Show off your numbers, they always work.
    13. If you have not done optimizing your website for mobile users then do it now. As per 2015 data 43% searches and all online activities are done through mobile only. Some more wise words  mobile app is not always a solution.

    Have a good look make some points and see what your homepage is missing.

    12 Critical Elements Every Homepage Must Have

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  • 70% of the google profits come from Google Adwords. And yours?

    Google Adwords Profits

    Blogging for the last couple of years was considered a ‘money making hobby’. The advancement in this trend let people actually churn out their business minds and come up with many new innovative business models.

    Today swag for web portals, e-commerce websites and mobile apps has replaced the coolness of making money from your blog.

    I know many entrepreneurs and start-up people who are more focusing on overnight money making sources. Well, we all know nothing comes overnight but looking at the business world around us, no one has the patience to give 4 to 5 years into brand making and then thinking of profits. Within less than a year or two brands, today get the highest popularity. They use all their charm and create the maximum profits, later years are to maintain that tremendous growth and launch more brands. Thus, their immediate focus is on selling off their product or services and get the maximum attention.

    Once upon a time, every blogger or a website owner was going google ad words way to make more money. Now this comes secondary to them and thus they overcome the easiest and high potential money making stream.

    Do you know 70% of the google profit is coming through Adwords? This is clear that google is generating a lot of revenue by publishing ads on our blogs and websites. A part of this revenue comes from your blog. The numbers you see can be very little for a day or insignificant for a month but if you collect them for all seasons in a year, the number will be good enough.

    I agree filling up your website page with ads is a bit tacky and losses your credibility with your audience. But hey who doesn’t need some funding? And we are smart and creative enough to display the right amount of ads and not annoy our audience with the location. It can be done in a very intelligent way.

    Focus on this lost option on your site and make the most of it. Google Adwords is still very very powerful.

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