Jun 22 2018
All about new Instagram IGTV
Instagram has launched new IGTV app this midweek and content creators are going crazy over it and you should be already onto it by now.
IGTV is a new feature that is available on native Instagram (if not then update from the app store) and has also launched IGTV as a stand-alone app.
Read More: 6 tips to design your social media strategy
What is IGTV?
IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience.
The popularity and indulgence on video content is at its peak. YouTube has already exploded it and Facebook Watch is already established. This is the time when the most mobile platform – Instagram come into the game and makes things more simple.
You can watch IGTV videos in the Instagram app, in the standalone IGTV app, or by clicking the IGTV button on someone’s Instagram profile. When someone you follow posts a new video to IGTV, you’ll get a notification in the native Instagram app.
91% of the social media users are on mobile.
They hold their screen vertically.
By 2021, mobile video will account for 78% of total mobile data traffic.
What should you know for IGTV?
1. Anyone can create a new video channel on IGTV. One Instagram account can have only one IGTV channel.
2. You can now upload longer videos up to 10 minutes for small accounts and up to 1 hour on big accounts. Instagram says there will be no limit in coming time.
IGTV supports 4k vertical videos that are at least 15 seconds long, and can run up to 60 minutes. If you’re wondering what size IGTV videos are, they’re a 16:9 aspect ratio (the same as Instagram Stories).
3. IGTV is full of vertical videos. This is unlike Youtube where horizontal videos fit the pattern. Instagram has already trained us to use Vertical Videos for the stories, so this will not be a concern for content creators.
IGTV is all about the vertical videos. Sure, you can technically upload a horizontal video to IGTV, but that’s not the best experience.
4. Instagram announces creators will be able to make a living. Building an engagement and probably an introduction to ads will make it possible.
5. IGTV will be more like Youtube but Not Netflix.
For its launch strategy, Instagram is focusing around web celebrities that made their name on mobile (Vine, Youtube, Snapchat etc) rather than more traditional, old-school publishers and TV studios. You can watch content from the social media stars but not your favourite TV shows.
6. IGTV will be much more addictive.
Right now, there’s 3 IGTV categories: For You, Following, and Popular.
“For You” is a collection of videos that Instagram thinks you will like, made up from people you follow and Instagram’s own machine learning.
“Following” is a collection of videos from all the people on Instagram that you’re already following. Which is a good time to mention that if someone follows you on IGTV, they’ll be following your regular Instagram account too!
“Popular” features all of the trending videos on IGTV, most likely ranked by popularity.
There’s also a small hidden search bar that lets you search for videos, but Instagram is trying to curate the best videos for you within your social network and without you having to constantly search for the next video to watch.
7. IGTV analytics will be accessible within the app.
According to Instagram, a “view” on IGTV is the number of times people watched at least 3 seconds of your video.
8. IGTV videos can be uploaded through web. This is good news for marketers, finally, laptops can be used in some way.
Once you log in to your account through the web, you can go to the third tab “IGTV” and click the Upload button. Since SillySense IG is a comparatively small account, we are allowed to upload 15 seconds to 10-minute videos.
You can then upload the video file in with a minimum aspect ratio of 4:5 and maximum of 9:16. upload the cover photo and fill in the details.
IGTV gives an option to either direct post / publish the video or save in your drafts.
SHARING IGTV Videos on FACEBOOK
You can share IGTV videos on your Facebook profile or page, when it is already connected to your Instagram account. When you have uploaded the video, you can Turn on the sharing with your Facebook account. Once you post, the video will be automatically published on your Facebook profile and IGTV channel.
IGTV for marketers?
Video has become an increasingly important skill in social media marketing, and now with the launch of IGTV, if you don’t know how to make or edit videos, you really need to learn…now!
Instagram is forcing and actually starting a whole new wave of vertical video creation. Marketers and other content creators might not take this too well. Now when you’re shooting a video content, you will have to either shoot for two ratios or make sure that you’re able to vertically crop the video. It means more editing, and you won’t be able to share the same video on all your social platforms.
It feels so good when you join efforts with the change makers to do the good work and the vibe reaches the masses. SillySense is proud to be associated with one of the oldest Hindi newspaper in India, Dainik Jagran. The national daily is the largest read and the second largest newspaper in India.
The Hindi newspaper recently completed 75 years of its existence and SillySense did a PR outreach for the same.
The newspaper has grown with Indian democracy and has raised voice against all pressing issues for the betterment of the society.
The newspaper is largely circulated in these areas – Uttar Pradesh, Jharkhand, Bihar, Uttrakhand, Punjab, Himachal Pradesh, Delhi NCR, Haryana, Jammu & Kashmir (Jammu) and Mumbai. Dainik Jagran the flagship brand of Jagran Prakashan Ltd (JPL) has marked an era of awakening since its inception in the year 1942.
SillySense, congratulates and celebrate 75 years of Dainik Jagran.
Ganeshotsav is celebrated with enthusiasm and excitement across India especially in Maharashtra. The 10 days festivities begins with establishing Lord Ganesha’s Idol at home and ends with its Viserjan. Vodafone wanted to partake in the celebration this year by centring it on its core value of innovation and sustainable living.
In last few years, there has been an increased awareness about water pollution caused by visarjan which are made out of Plaster of Paris (PoP). It takes several months to totally dissolve Ganesh Idols made up of PoP into water.
Vodafone wanted to address the issue in its own unique way, hence the concept of Eco-ponds. #GoodinGoodbyes
Vodafone aim is always to transform societies through its product and services and contribute to more sustainable living. Through this initiative Vodafone wanted uphold the religious sentiments of the people and help them conclude the festivities on a good note. The colors used in decoration of idols contain harmful chemicals containing mercury, lead which leaks into water as idol dissolves. It kills aquatic plants and marine life, damaging ecosystem under water.
The initiative would help Vodafone to be identified as a dependable brand. It would be critical for building strong emotional connect with the people for long-term customer loyalty.
The Eco-pond is technology driven and uses (IOT) device which helps track the water level in it once the Ganpati idol is immersed. The concerned family/Housing society/Organizing Committee also get a SMS alert.
Vodafone team partnered with NCL and the latter provided them with a solution of ammonium carbonate that dissolves the idol and leaves the sludge, which can be later filtered and re-used to make chalks and other products. The brand teams studied on how much chemical solution would be needed to immerse Ganpati idols. The weighing machine also helps the NCL and Vodafone ascertain on how much chemical solution is needed to dissolve the idols once they are immersed in the pond. Once the pond is full, it is replaced with other pond and the first one would be cleaned and re-used.
On the other hand, the brand has also set an Aarti stand as people perform puja before immersing the idol in the water. So, once they keep the idol on the Aarti stand, it will weigh the idol and then calculate on how much solution is needed to dissolve the total number of idols in the pond.
8 Vodafone stores are dedicated to carry out the activity. Vodafone stores located at JM Road, Hirabaug, Wakdewadi, Aundh, Karve Road, NIBM Road, Kalyaninagar and Kharadi are equipped with Vodafone Eco-Ponds .
Further to this, devotees can also dial 7391000000 to locate all the Vodafone Eco-Ponds.
Dec 05 2016
Fondly called as KutKut among his friends, That Random Guy aka @SoundHumor is hilarious in his tweets. One visit at his twitter feed and you can relocate your missing smile. He can make you buy pain and humour together in a single tweet. That is his power to play with words. For long this random guy has kept his real identity hidden under too many names, well his talents and work are justifying it – he is a graphic designer, a twitter celeb (always online, tweeting every random thing), a blogger, a poet and a programmer.
Let’s meet Tanul Mittal from Ghaziabad. That Random Guy of only 19, who has his both hands full.
Q. How ‘ThatRandomGuy’ becomes so popular on twitter?
Am I popular? I don’t know but yeah I tweet and write what I feel. So I think good interaction with people made me THAT RANDOM GUY. Like I could be anyone I don’t know myself!
Q. Oh, you already are a blogger, graphic designer and a twitter celeb. What’s so random about , That Random Guy?Spill random things that nobody knows.
Okay 5 things that no one knows about me…
I love having ice creams no matter what my mood is. I enjoy a lot with friends but I know what my ambitions are. I am a LEO sure that means nothing. I love to CODE on a serious note. I am afraid what I dream I really get scared sometimes, that’s why insomniac too.
Q. Who is your humour inspiration?
My thoughts and I would especially like to thank my parents who stood by me all the time and gave me a slap whenever I said something. That’s what I tweet I guess. Basically, I just tweet what I like and people love them. Humour is something which RVCJ admins don’t have. *shots fired*
Q. You are 7K strong on twitter, do you throw tantrums at home?
Haha yes sometimes I do and my Mum ends up saying “Chal like my new facebook pic and check out my WhatsApp DP”.
Q. How do you treat your 7K twitter following?
Well, to be honest, I receive a lot of messages daily on twitter regarding my blog, I try to reply them all. I interact with them freely. They are love.
Q. We know you have a very engaging following at Facebook too, how do you define your social media presence?
Thank you, I am quick to tweet at peak timings or catch hold of the trendy topics in time. Content is king. People will like your content and they will start following you and remember you.
One incident I would like to share, there is a guy he named himself That sweet guy and he said to me that, “I love your tweets I used your tweets in some bad situations and copied your poems as I have to send it to my girlfriend and friends.” Saved me from many situations. So yeah there are really people who like me and ask me daily how was my day or so.
Q. Oh, this is indeed a great help for maintaining love and harmony in the society. Tell our readers about your blog.
I created this WordPress blog to write my hidden soul and my feelings. I write to express not to be judged or criticised. My writings are impromptu, nothing is planned. My blogs are fully stuffed with my emotions and thoughts at that particular moment of writing. I proudly live in a country full of diversities. I love my motherland and I proudly say “BHARAT MATA KI JAI”. I am not a popular author, haven’t written any book yet but grateful that I got featured on many websites.
Q Who inspired you to start graphic designing?
After my 12th I decided not to be another struggling engineer and thus chose graphic designing. Learning and pursuing this career path I met few awesome people and my girl. People who inspire me are Aksharpathak and SHE. They inspire me to design more. Talking about inspiration Aksharpathak’s Tweetard is my favourite project.
Q. Where our readers can catch a glimpse of your creatives?
I have worked with Bode Animations (Flipkart Creative Team), ScoopWhoop (long before) So yes you can see my designing there, Or follow me on https://www.behance.net/tanulmittal . I usually post updates on my facebook, instagram.
Q. Which one is more gratifying to you – writing or designing?
Both. Writing, I write my feelings. Designing is what I do for the living and to feed my creative mind.
Q. How has twitter helped you in your professional path?
Twitter connected me to many professionals and like-minded people. I care about my followers, I listen to them. Their responses guide me. I love Mayank Mittal (@humor_donor) and take his suggestion very seriously. In my opinion, his tweets are awesome.
Q. One soundhumor another humor_donor, both Mittals, are you both by any chance connected?
Q. Tell us about your loyal followers.
I would genuinely like to thank them. <3 For so much support and reading and sharing what I do.
Q. Your most challenging project till date?
Well, I am building an AI. Even if I am not available People can chat with me. (up to some extent) with the help of facebook API and coding.
Q. This sounds amazing! Talking about your talents, tell us who made you write poems?
My feelings, She <3 made me write poems which I just cannot explain in real.
Thank you Tanul for this sweet interview.
Tell us who is the next you want to meet?
Nov 28 2016
The New Exotic Gourmet Chips in India – TERRA Chips
Bring on some exotic vegetable snacks on your coffee table and say hello to good tasty snack this winters.
America’s exotic Non GMO chips are now available in India (only on few online stores, that exotic!) and oh boy, the packaging will make anyone go mad. Terra Chips, real vegetable chips comes in a package of 141 gn ( 5 OZ). It is so glamorous that you will end up snapping hundreds of pictures before actually opening it. Well, the punch line ‘An exotic experience awaits you’ makes the whole experience more tempting.
We at SillySense, had the pleasure to enjoy them with friends over a mini celebration. You can have a look at the Terra Chips generous box that arrived to us. This mighty black box contains three massive chips packets of vegetables that you could ever imagine.
The box has:
1. TERRA ORIGINAL Sea Salt
2. TERRA BLUES Sea Salt
3. TERRA MEDITERRANEAN Herbs and Hint of lemon.
Let the exotic, tasty and adventurous journey of vegetable chips begin.
TERRA Chips are truly an explosion of various things. If you look closely at the pictures of individual packets you will see beautiful colour snacks. The stuff inside is actually that vibrant and full of colour. You can very well imagine our amusement of having orange, red and bluish purple chips served in front of us.
Apart from the taste, texture is the next thing that will give these packaged snacks the boost of having the real vegetables. The taste of herbs and lemon will gratify your taste senses. The whole experience of opening the packets, serving vibrant coloured chips and savouring them is quite an adventure.
TERRA vegetable chips combine the delicious flavours of Yuca, Parsnip, Batata, Taro, Sweet Potato, Naturally Blue Potato, and Ruby Dipped Vegetables. The most exotic flavour everyone at sillysense liked was sweet potato chips. They were far more dense with nutrients than standard potato chips. Talking about regular staple potato chips we have in India, TERRA Chips is pure luxury.
You can order these chips from various online stores like – Amazon, Big Basket, Nature’s Basket, Foodhall and TERRA Chips official website.
The tasty snack is packed with 160 calories per 30 grams of chips. For more information check their facebook page: https://www.facebook.com/terrachipsindia/
Would love to see your pictures of having these coloured chips on your plate.
Sep 28 2016
We at sillysense.com are always thriving to introduce you with new and interesting businesses, artists and communities around. This time we are here to make you put the coolest whatsapp status in the town, like a pro. Say hello to whatsstatus.com
Whatsapp is the most popular application on our smart phones. It was launched as an instant messaging app but due to its popularity and ease of use it is arguably the best social media network today. The moment you share your whatsapp number with someone, the first thing they notice after your profile picture is your status.
If you are one of those, whose status is ‘Available / Busy / At School / At work/ Battery about to die’ and most notably ‘can’t talk, whatsapp only’ then you should be totally jumping onto Whatsapp Status and find one personalized yet appropriate status for yourself, right now.
Considering the youth spends almost all day communicating on whatsapp, it becomes a cool way for them to update their contacts with their whatsapp status. Some like to change status with every hour during the day. Watching a match or fighting with bae, or putting up slay status messages, people do it all.
Coming up with cool, witty, creative and crazy whatstapp status can be difficult at all the times. In order to keep the fun going with the never ending stock of fresh status messages, you should check out whatsstatus,com
You can find:
a) New whatsapp status daily
b) Unique statuses, without the vibe of ‘this message is fresh in the market, spread it like fire’
c) Status messages from 60 different categories to choose from.
d) Real emotions or jokes shared by real people.
Whatsstatus.com is the largest pool of whatsapp status messages on internet and it is said that they add hundreds of unique status across 60 categories daily.
Apart from regular Love, Friendship, Broken Heart, jokes or motivational categories, whatsstatus.com offers some more interesting categories that many can relate and personalize like
Food whatsapp statuses on whatsstatus.com
“People are use to be alcoholic and I am addicted to eat……..”
Birthday whatsapp statuses on whatsstatus.com
“Eat birthday cake..with no counting of calories and no calculation of age”
Angry whatsapp statuses on whatsstatus.com
“Yes, you are caddish and wag, but I am an affable person though not a timid one. So just wait for my revenge. Ok!”
Exam whatsapp statuses on whatsstatus.com
“I get super power during the last five minutes of any exam!”
Girls whatsapp statuses on whatsstatus.com
“My beauty is not to fascinate you, If my heart says ‘Yes I am beautiful’, I don’t need another consent….”
There are many more categories that you should check out.
By the way, what’s your whatsapp status?
Aug 23 2016
Do you love Bollywood? I am sure you do. Like me, you also follow Bollywood stars on their social media profiles, in magazines and on gossip websites to be updated with their latest news.
Now you can follow your favourite celebrities on follo.in . Just log in and connect with your stars. You can catch hold of them and interact with them through the gadgets in your hand. And this time, earn reward Z for all the knowledge you have gathered over the years. These stars can shine up your day too, there are chances to win up to INR 1 lakh, including an iPhone 6. Yes, an iPhone 6 just follo-ing your stars !! This is the best Bollywood website where you can earn rewardz and be updated with anything that this Bollywood.
The website has multiple sections. To have your daily dose of Bollywood you can go to Star Buzz (link here) which is further quirkly divided into 3 sections – B20, Bollywood Masala and Featured gallery. Just roam around and be amused by the star gaze.
If you are excited to earn Bollywood rewardz check the section Bolly rewardz
It’s pretty simple and self-explanatory to earn rewardz point and claiming your gift item through website and app. Use your facebook or google account and get started at follo.in
By getting started you will be able to earn 250 rewardz points. Voting “Hot or Not’ will get you 5 rewardz points, follo-ing a celebrity will earn you 10 and every like will give you 5 Bolly rewardz points.
When sufficient Bolly rewardz points are accumulated, you can redeem them against amazing products and offers on the website / app itself.
So if you are from know-it-all with tremendous Bollywood knowledge then this content is for you! But then if you feel you have MOMO disorder i.e mystery of missing out then you can check Hot on Follo section and gratify your senses.
Salman Khan, Aamir Khan, Shahrukh Khan, Katrina Kaif, Sunny Leone, Alia Bhatt, Priyanka Chopra, Rajinikanth, Deepika Padukone they all are there with their latest Bollywood news, facepalm moments, interviews, chic attires and much more.
Aug 04 2016
Star Trek – The Beyond Experience
The Buzz around Star Trek’s latest flick that was released in India on July 22, 2016 was very much expected. After all, only aliens can have a take on Rajnikant for a spectacular box office clash. Being a true movie buff I was looking forward to watching and experience the most iconic release of Star Trek rebooted series. To my delight, it was the best cinematic experience I had in 2016. Thank you #StarTrekInIndia.
Star Trek is a craze in itself. The franchise has always been dominating the techies and grabbing their attention as well as amusement since its inception. It is a wholesome treat for those having science fiction fantasies. Speculation in media just to have a glimpse of character’s looks, photos from sets or even spotting extras outside the studios has always created hustle and bustle. This reinforces the craze of Star Trek with people.
In lieu of the release of Star Trek Beyond – A Space Adventure (which is absolutely a must watch !!), here are some little-known facts about the #StarTrek series.
- Star Trek Beyond celebrates the 50th anniversary of the original TV series debut show, which was released in 1966.
- The famous quote said by Captain Kirk in the original series “to explore strange new worlds, to seek out new life and new civilisations to boldly go where no man has gone before” was there to describe the goal of the mission. This quote motivated zillions of fans that it actually became their goal, mission, and vision of living the life.
- Star Trek Beyond has the intrepid space mission in which the main characters of the movie Captain Kirk, Spock and their friends head out on a 5-year long mission. (Take a clue, the next series will continue the plot and be a bigger treat).
- Since the movie is releasing to mark the 50th anniversary of the most iconic science fiction series we have ever seen, it inherently picks up the ongoing story. Star Trek Beyond also entertains with new adventurous flavours that definitely tickles the new age audience (our very own millennial, who believe they are ahead in everything) and they are loving it.
- Director Justin Lin gave us another surprising punch with Idris Elba. He is indeed playing a villain but not Klingon, as it was rumoured. It is highly suggested to watch the movie yourself to know more about his role and how his voice is doing all the work.
- The movie has a gay character.
- The movie leaves you with an optimistic dose.
Technologies are getting upgraded so frequently that it is difficult to keep up with the audience likings and living up to the expectations of the awesome work prequels have done. Captain James and Spook are back with Star Trek Beyond and the audience are giving rave reviews.
Star Trek Beyond is ought to tickle the science fiction fantasy in your taste buds and take your love for travel to another level.
Jun 03 2016
Update June 12, 2016
This book is now available at 99 cents only. Go to amazon link – https://www.amazon.in/dp/B01GG8J26MWe all are guilty of not being happy with our weight gain and many times keep searching weight loss techniques. This whole world is full of confusing weight loss researches, conclusions and sadly food products are manufactured as market friendly not health friendly.Dr Anu Gupta is a Consultant Radiologist, coach, author, speaker, workshop leader and a new mom to a 10 months old angel has herself struggled al her life losing over 40 pounds. She has encapsulate all her experience in this books with a complementary workbook. She ensures that you can permanently lose weight without boring diets, calorie counting maths, over promising drugs on internet and painful gym routines.Check out what Dr Anu Gupta, has to say about her debut book.Preview first few pages of this book and know what it has to offer you – http://dranugupta.com/book/This book is totally FREE at Kindle for few hours only – till June 5, 2016 noon IST.Download your book, right now !! and pamper yourself with a healthy no torturous diet ..Download the book and support the author.