Jul 13 2018
How to grow Instagram account?
This is the most popular question and the one answer we get is
Use awesome content and hashtags.
Okay, so you work hard and put up the best of the content and use a bunch of hashtags. You start getting likes and some comments here and there. It could be a great week and you got some followers too.
This information is the first thing that we glance at but is this the right criteria to grow Instagram account? Well, we at SillySense dig out for more as just likes, comments and followers doesn’t give the real picture.
How to know which content will help you to grow your Instagram account and what is getting a good reach?
If you have a business account on Instagram, then you should swipe up the Insights option under the posts.
1. Number of Saves:
This is really important for us at Silly Sense to know how many people have taken the time to read it or want to read it later. It also tells us how much value we are providing to our readers. The more value we give, the more we will grow Instagram account.
The posts with the most saves, we try to replicate it.
2. reach of the posts:
Reach is far more important than the likes and comments on Instagram. Popular posts gain more reach because they tick boxes in the old Insta algorithm (a mystery element), but, the question is ultimately how did it gain more reach and popularity?
(a) Check how many people came through your profile. That means they’ve gone on your feed then clicked that picture. That means the picture is good if this number is higher than normal. Replicate this kind of picture!
(b) The insights tell you how many people came through those hashtags. If it’s more than normal then that’s a good set of hashtags to use.
Fact: Instagram posts with hashtag average 12.6% more engagement than those without.
Some suggest using only 8 and some suggest using all 30 hashtags on Instagram posts to get maximum reach. Well, the number of the hashtag is still an argument but it is an established fact that hashtags are powerful.
Whether you call them spam or a life saver, you have to use them if you want to grow your Instagram account.
What does this fact mean?
Hashtags can on average get you 12.6% more engagements. To go beyond that;
1. Content, matters.
Not just the picture or video but also what you want to say along with it. While caption length doesn’t impact engagement. Caption content certainly does.
Yeah, getting more followers is still a thing. Good quality of followers increases the chances of more engagements.
The more you interact, the more they will talk back!
4. Only hashtags can’t be your game.
Every account is different, and you want it to be. Don’t try to replicate others work as that might not work for you, and really do you want to be them or do you want your own unique account that people follow you for because your different to the others… Even better? We at Silly Sense advise experimenting with your own account and see what works best for you!
Jun 22 2018
All about new Instagram IGTV
Instagram has launched new IGTV app this midweek and content creators are going crazy over it and you should be already onto it by now.
IGTV is a new feature that is available on native Instagram (if not then update from the app store) and has also launched IGTV as a stand-alone app.
Read More: 6 tips to design your social media strategy
What is IGTV?
IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience.
The popularity and indulgence on video content is at its peak. YouTube has already exploded it and Facebook Watch is already established. This is the time when the most mobile platform – Instagram come into the game and makes things more simple.
You can watch IGTV videos in the Instagram app, in the standalone IGTV app, or by clicking the IGTV button on someone’s Instagram profile. When someone you follow posts a new video to IGTV, you’ll get a notification in the native Instagram app.
91% of the social media users are on mobile.
They hold their screen vertically.
By 2021, mobile video will account for 78% of total mobile data traffic.
What should you know for IGTV?
1. Anyone can create a new video channel on IGTV. One Instagram account can have only one IGTV channel.
2. You can now upload longer videos up to 10 minutes for small accounts and up to 1 hour on big accounts. Instagram says there will be no limit in coming time.
IGTV supports 4k vertical videos that are at least 15 seconds long, and can run up to 60 minutes. If you’re wondering what size IGTV videos are, they’re a 16:9 aspect ratio (the same as Instagram Stories).
3. IGTV is full of vertical videos. This is unlike Youtube where horizontal videos fit the pattern. Instagram has already trained us to use Vertical Videos for the stories, so this will not be a concern for content creators.
IGTV is all about the vertical videos. Sure, you can technically upload a horizontal video to IGTV, but that’s not the best experience.
4. Instagram announces creators will be able to make a living. Building an engagement and probably an introduction to ads will make it possible.
5. IGTV will be more like Youtube but Not Netflix.
For its launch strategy, Instagram is focusing around web celebrities that made their name on mobile (Vine, Youtube, Snapchat etc) rather than more traditional, old-school publishers and TV studios. You can watch content from the social media stars but not your favourite TV shows.
6. IGTV will be much more addictive.
Right now, there’s 3 IGTV categories: For You, Following, and Popular.
“For You” is a collection of videos that Instagram thinks you will like, made up from people you follow and Instagram’s own machine learning.
“Following” is a collection of videos from all the people on Instagram that you’re already following. Which is a good time to mention that if someone follows you on IGTV, they’ll be following your regular Instagram account too!
“Popular” features all of the trending videos on IGTV, most likely ranked by popularity.
There’s also a small hidden search bar that lets you search for videos, but Instagram is trying to curate the best videos for you within your social network and without you having to constantly search for the next video to watch.
7. IGTV analytics will be accessible within the app.
According to Instagram, a “view” on IGTV is the number of times people watched at least 3 seconds of your video.
8. IGTV videos can be uploaded through web. This is good news for marketers, finally, laptops can be used in some way.
Once you log in to your account through the web, you can go to the third tab “IGTV” and click the Upload button. Since SillySense IG is a comparatively small account, we are allowed to upload 15 seconds to 10-minute videos.
You can then upload the video file in with a minimum aspect ratio of 4:5 and maximum of 9:16. upload the cover photo and fill in the details.
IGTV gives an option to either direct post / publish the video or save in your drafts.
SHARING IGTV Videos on FACEBOOK
You can share IGTV videos on your Facebook profile or page, when it is already connected to your Instagram account. When you have uploaded the video, you can Turn on the sharing with your Facebook account. Once you post, the video will be automatically published on your Facebook profile and IGTV channel.
IGTV for marketers?
Video has become an increasingly important skill in social media marketing, and now with the launch of IGTV, if you don’t know how to make or edit videos, you really need to learn…now!
Instagram is forcing and actually starting a whole new wave of vertical video creation. Marketers and other content creators might not take this too well. Now when you’re shooting a video content, you will have to either shoot for two ratios or make sure that you’re able to vertically crop the video. It means more editing, and you won’t be able to share the same video on all your social platforms.