SillySense

How To

  • How to make sure it’s a High Value Content?

    How to make sure it’s a High Value Content?

    Lately, have you felt that your content is not getting many shares and views? No matter how much time you have devoted to creating a particular piece, at the end, it is not getting the result that you desired?

    Bloggers, You Tubers and all the content creators / producers, may I have your attention, please. Thank you.

    high quality content

    Content is king, but why no traffic in the wing?

    There was a time when it was preached ‘Content is King’, so to get the maximum benefits everyone started posting high quantity of stuff and paid a little attention to the quality. That high quantity content is not bringing you enough laurels in the form of traffic, social media shares, leads or any sort of proposals. Looking at the falling numbers you might have speed up publishing more content. You are putting efforts and finding new ways of recreating interesting content. But then again, it is also under – performing as per your planning sheets. Now, if Facebook ads get near to 0.05% of CTR, then it pretty much explains the downfall phenomenon, and you should feel alarmed.

    The reason for getting lower views is not because people are not interested in media or they have gone back to reading newspapers and watching televisions. Instead, the reason is that today, there are too many content creators like you. Let’s check, how many YouTube stars you were aware of in 2010 or even in 2012? If you started blogging in 2008, then how many bloggers were around you? Now, what are the numbers in 2016? The graph is skyrocket high.  So if these many people will publish new content so frequently like the way you are doing, chances are less that your content will be seen and the consumed by the masses.

    High- quality stuff.  Ehh??

    You might wish to advocate your content as “High- quality” content. To justify yourself, here is a self-analysing guide, to justify, if your content is epic, sans your follower count or mailing list.

    1. Your blog / website / YouTube channel etc is growing exponentially with time.

    Once you publish your content and do not put any efforts to promote it, see how many backlinks / social media shares / leads you can generate through it?

    When I say ‘not putting any efforts to promote your content’ I mean, you are not pushing your content with any sponsored or manual shares. If your SEO is getting you traffic and your mailing list and by default connected social media channels are getting your clicks and some leads, then your content is ‘high-quality’ and people are liking it.

    Go ahead, gear up your game; your results are growing with time.

    1. Would anyone pay for it?

    In case if you have to sell your content, independently, will anyone be interested in buying that? If yes, then for how much? Your content’s worth and capability should be much more than a like, comment, share, subscribe or even exchange of what’s app number or an email id.

    If someone can actually buy your content for real money, then you are producing ‘high-quality’ content.

    1. Does anybody care?

    To keep the buzz on and maintain the excitement level with your readers you keep them posted about your latest projects and what they may see published next from your side.

    How many times you get messages from readers to know what and when you are publishing your next? How many times are you approached by PR people or other brands for quotations? What if you do not publish for long?

    This small yet harsh guide will be able to give you all the answers and raise some questions for your hustle to publish more and more.  We still say, ‘content is king’, but that king needs to be produced with King’s pedigree.

    So, what should you do now?

    Now, this doesn’t mean you should scrap your content or give utmost time to prepare your masterpieces. Instead, this is the time; you should re-evaluate the role and the objective of your need, to create the content.

    Creating content for you is as huge as your whole business model. It is also a critical (substantial) part of your marketing plan. The more content you create, the more marketing efforts you will need to put in order to be consumed by the masses and thus giving you business.

    Blogs or Vlogs are your products which are slightly different than “traditional” products in the market.  Your marketing plan can be awesome but at the same time, your product should also be matching those efforts.  Fortunately or unfortunately (depends on how you see this) your product is your each and every piece of content. In order to make it awesome, you have to sit and make a new plan. You can’t rest a day and let your product sell passively.

    Every piece of content is a big deal.

    It will be wise to say, you should sit back and re-plan your content strategy.  Focus on quality production and increase your marketing activities.

  • Checklist: 12 Homepage elements your website should have

    Every time we think of a website, the most critical (read difficult) thing is to design its homepage. Homepage is a virtual door to your business, your idea and its the first shot people will consider your pitch to be yay or nay!!Here is a checklist for 12 critical homepage elements on your website that you should have (compiled by Hubspot)

    This checklist for 12 critical homepage elements on your website that you should have (compiled by Hubspot) Use it as a cheat sheet. Save the link and share with your team.

    Well,  are you aware of the facts mentioned here that decide the action of any random visitor on your website?

    1. It will take only 3 seconds for a random visitor to figure out what business (or your website) has to offer. If you have made it very fancy which needs some effort and brain exercise to understand your business, you have lost the game..entirely!
    2. We know this is asking for too much !! But let’s just take it, sub-heading is required. It is your wingman, the additional punch you absolutely need to zero on your selling pitch. (This is why you have a website in first place.)
    3. The primary focus should be making your ‘Call to Action’ powerful. That’s one tool you can not afford to miss.
    4. Putting up  a supporting (and appealing) image to charm and tempt your visitors is another ‘should have’ to support your selling pitch.
    5. Everyone wants to know the benefits, keep them highlighted. (You are working so hard on your home page for benefits only!)
    6. Boost some proofs, your social media properties are the best to add credibility to your work and claims you are making.
    7. Be easy on the visitors and make navigation simple and obvious. You will definitely want visitors to have a look at everything you offering at the website.
    8. Ever heard, ‘content is the king’, well still it is.
    9. A secondary ‘Call to Action’ on the home page will prove to be really powerful, just not avoid this.
    10. You need to give a good shout out to your features, people will then follow the suite.
    11. You might get visitors who do not want to buy anything at that moment but they may wish in future. Throw some additional resources or offers to invite them again.
    12. Show off your numbers, they always work.
    13. If you have not done optimizing your website for mobile users then do it now. As per 2015 data 43% searches and all online activities are done through mobile only. Some more wise words  mobile app is not always a solution.

    Have a good look make some points and see what your homepage is missing.

    12 Critical Elements Every Homepage Must Have

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