Jan 14 2019
Social Media Marketing is overwhelming, There is too much going on all the time. Here are 9 thoughts on Social Media Marketing in 2019 if you are practising.
Disclaimer: This post is heavily inspired by the work of Mr Prateek Shah from Digital Defynd.
Read More: Top 9 Digital Marketing Practices in 2019
1. Concentrate on the roots – the basics.
Social Media is always changing. Every other day someone will boost for a new and improved method, there will more algorithm changes. The key is to keep your basics strong – content, creativity and common sense – you will find your way.
2. Paid Marketing is not a magic wand.
We get this that boosting helps but in no universe, it is going to sell the lousy content. Paid marketing is not easy, certainly not equivalent to clicking that blue boost button and adding money to the ad campaign. It takes skills and in-depth planning. If you do not design your funnels you will spend more money than you anticipate.
3. Insights Analytics
Shout for digital marketing and 100s will answer, practically everyone claims to be a digital marketer these days. With the availability of numerous apps, creating content is easy. The difference comes how they read the insights and strategies them to work in favour of business.
4. Don’t put in your money on all the fancy tools you see.
Don’t be a miser and let everything go manually. Once you have planned your activities, invest in tools and softwares that you require.
5. Marketing is your profession and not your existence.
Kardashians, Jenners or Gary Vee they are their product themselves and to sell that it has taken years of investment. Focusing primarily on your work rather than self-branding everything in life will bring you more respect and attention in the long run.
6. Organic Marketing is not dead.
Just because Facebook page reach has declined and Instagram is also giving a limited reach, it doesn’t mean organic marketing is dead. It is far from being dead. We agree it takes more effort that paid marketing but it lays the base of your existence. This is where you are truly loved by your audience.
7. Learn every day.
One of those professions where you can’t afford to not learn something new every day. Stay updated and connected.
8. Start focusing on how the businesses are running.
It is the need of the hour. When you understand the business in and out then you can design a successful digital campaign around it. Marketing will come naturally then.
9. Try experimenting yourself
more than relying on internet people to guide you. What worked for others may not work for you and vice versa.
Jan 06 2019
Not getting the results, try these top 9 Social Media Marketing Best Practices.
This is 2019 and not 2012 when you were just creating content and getting famous. What has worked even in 2017 won’t work now. It doesn’t matter that you are into an online business or run a shop with customers limited to your locality. You could be established in metro smart cities or establishing in tier 2 or 3 cities.
Social Media is expanding and it should not hurt playing around with trends to be in the game with a winning strategy. There are no carved rules or a successful formula, just some stats, few case studies and loads of creativity to work for the end results.
Buckle up for 2019, the practices can really make you uncomfortable. There is so much more learn and practice.
Practice 1: Storytelling through stories
Surprise Surprise! Snapchat started stories almost 5 years back. It’s been about 2 years that Instagram, Facebook and Whatsapp launched their stories feature (status for whatsapp). In case you still believe stories for a brand is nah.. or it’s just for teenagers, you need to have a cup of coffee and wake up. You could be missing out on significant business opportunities. Stories are more intimate and personal. To tell the real story going all bare there is by far the most engaging platform. Stories make things transparent and build more trust.
INSTAGRAM BUSINESS STORIES STATISTICS
1. 300 million users use the stories feature daily.
2. 36% of the brands promote their products on their stories.
3. 22% of the brands give an inside look to their audience.
4. 14% brands prefer influencers to take over their stories.
5. 10% businesses cover their event live on stories.
6. 5% businesses show “how to” content
7. 59% of the stories swipe up ends on the shoppable page.
8. 94% of smartphone users watch stories vertically.
9. 15-25% of story viewers swipe up to follow a link and engage directly with a business website.
FACEBOOK STORIES STATISTICS
1. Facebook Stories are growing 15x than the news feed.
2. More than 150 million daily active users on Facebook stories.
3. Popular 3rd party apps eg Spotify, SoundCloud, and GoPro are directly integrating with Facebook stories.
If Stories are used correctly, it can be used to you can build your brand’s identity, attract new followers and encourage more sales. Looking at the stats, it is possible that the trend of story-content would dominate the feed content and content creator would work more on the content of stories.
Practice 2: Personal Branding + Work on the long form of content
Masses on social media are now quite active and super interactive – recall all the trolls and protests (eg MeToo) that made headlines this year! The trend is to more humanize the brand/business page. People like to feel connected and be treated like the same way. Personal Branding can’t be more critical ever than it is today. Personifying your business brand can be the second best decision. The long form of content conveys the message better, deeper fostering that special bond with your audience. Sounds cheesy? This is what could be required to build relationships with your audience.
Fact, long form of content generates more queries.
Practice 3: Instagram Feed algorithm
Remember the time when Facebook got the fire from the users for showing more and more advertisement rather than updates from their friends and the favorite brands. The annoyed users found solace and thrill on Instagram. Now, since Instagram is also promoting its “promote” feature on both feed and stories the users are getting disappointed. There will be more advertisement and much less relevant content making people follow only those brands they want to. In order to not be burnt by the algorithm, it will be wise to use Instagram feed only for value addition posts and keeping everything filler for the stories.
Practice 4: Be everywhere
The more channels you use, the better off you will be. We know so many marketing gurus emphasize on using selected platforms for a specific purpose only and not to be on all channels and burn your energy. We at SillySense believe it’s partially true.You just can’t have a website and operate through the Facebook page! Today for your business you very much need a blog as well as a video on YouTube and a podcast. You have to release bite-sized information on stories for the younger audience. You need SEO, PPC, Email list, Banner ads, collaborations, influencers and growth hacking. These all activities work independently but favorable results (read ROI) comes when they all perform together as a team. Imagine all superheroes coming together for Avengers: End of war game.So in 2019, you got to have a heavy functional marketing family.
Practice 5: Voice Search
More than 70% searches on Google are through smartphones. This is expected that more than half of these searches in 2020 will be through voice search. Currently, 2 out of every 5 adults are using voice search.Many may argue that Amazon Alexa or Google Home are not so popular and it will take some time for masses to afford the gadgets. True. It might take time. But the google voice search inbuilt in-app is going stronger and stronger. The company is educating people how to use it through major TVC campaigns.
How to be ready for Voice Search clicks? Your website should
a) be on HTTPS
b) load fast
c) have long tail keywords
d) have answers short and to the point
Practice 6: Conversion Optimization
The advertisement is getting expensive and this won’t come down for sure. It is becoming difficult to bring traffic to your website. So when you succeed in getting people to reach your page, make sure it is optimized to convert the lead into a deal. There are tools which can help to squeeze in the maximum conversions. Try collecting the email ids or phone numbers. I know this is not sexy and sounds like an old school, but if you don’t do it now over the years your cost to reach out to them will go higher and higher. Your funds will burn faster than your competitors.
Practice 7: Leverage Funnels
Talking about ROI all this while? Then this is the time to track everything from a visitor to a converted customer. ‘Hey! I have got the coolest pair of shoes you should have this season‘ – This is not going to work now. You need to track the effort required to bring them on board and make them buy your product. More importantly how much it requires to make them a purchase again.
These parameters should be on top of your mind.
a) Up Sales
b) Down Sales
c) Cross Sales
d) Lifetime value of a Customer
Practice 8: Content Marketing
Content marketing is not wash- rinse – repeat. Every time you make search all you see a large number of blogs on the same topic giving the same information. Unless you have something to blog that no one has heard of, you seriously need to see your marketing strategy.
Creating video content is an investment. We have established that here – Not leveraging videos yet. On any given social media platform – Facebook, Twitter, Instagram, Linkedin, Youtube, Live streams, stories etc, videos are going viral. Each platform is offering you not less than 3 times more views than any graphical or blog links.
Practice 9: Podcasting Podcasting will take over in 2019.
This is already a trend in western countries. It’s just a matter of time that Indian brands will shine over with an impressive marketing strategy. If you do not find yourself to ideal Tik Tok personality then you are not alone, there are millions of people who prefer to listen and make up their mind. That is your audience. They are using their phone and have time while commuting. Be their friend.
Dec 31 2018
ARE YOU MAKING THESE 5 MISTAKES THAT NO ONE FOLLOWS YOU ON SOCIAL MEDIA
How is social media treating you these days?
We have a closed SMM Tips group of few hundred entrepreneurs, solo-preneurs, freelancers and enthusiasts who want to use social media as an impactful marketing tool for growing their business. One query we get so frequently is:
How to get more subscribers to my YouTube channel?
How to get more followers on my Instagram?
How to increase (the already non-existing traffic) on my website through Social Media?
Why no one follow on social media?
The answer to these questions is not in what to do more to make it happen, but in what not to do anymore that are not making you do well. Check, if you are making these 5 mistakes that no one follows you on social media.
Reason 1: Posting content too often.
People active on social media are increasing. The time spent on the platforms are increasing, we have Instagram and Facebook apps telling us how much time we are hooked on to them. Everything is increasing but the reach and engagement are on the downside.
To touch base more most of you start posting more not realizing if it is too much. Putting any random copy paste thing from archives or stuff taken from the Internet with the only objective to be more visible and get traffic is actually hampering your marketing strategy. The last thing you want to do is to annoy your followers and come across as spammy.
Facebook is still the leading social media platform.
a) If you own a big page with more than 10,000 likes, you can post 2 times a day.
b) Most of the pages are smaller with few 100s to a few 1000s likes. This is the major chunk, posting only once a day should be a rule here.
The big baby everyone is struggling to control, Instagram is indeed a big deal when it comes to brand building and marketing.
Instagram is more about consistency than posting more. Having no more than 2 good quality content daily can cut the deal. Posting more can actually earn more unfollows. In our casual social media audits on random accounts, we have seen them posting 8 to 30 posts a day! Asking for too much attention, we guess. Just in case if you have more content, stories is a place.
Read More: Optimizing Instagram Business Profile
Every second 6000 tweets get sent out, that is more than 500 million tweets per day. Unless you don’t want to add more to the nest and be lost in the hay, tweet only 10-15 times day. Avoid posting the same content more than once at the same time. Twitter algorithms are pretty active these days our account can be suspended or banned without any notice.
Pinterest is all about visual content and well able to attract like-minded people with similar interests. The key with Pinterest is to be regular whether posting new content, pinning, creating a board or even following new feeds. The Pinterest platform is demanding that it wants you to come back every single day.
You can post multiple times a day but avoid posting all at once.
A bonus tip for Pinterest,
“If you are promoting content for an event or festivals try posting at least 45 days before. “
You can thank us in comments.
The platform for professionals and all B2B marketers doesn’t ask much. When posting on Linkedin, make the message little customized and office friendly. Linkedin requires quality posts at least 15 – 20 times a month.
Reason 2 – Posting average content
Now that we have established that we will be posting less, thus we can focus on creating quality content. Content should connect with your audience, tell your message and make them engage with you. They won’t engage if they don’t like your content.
Put yourself in the audience shoes, if you will not spend time in going through each content or share with your friends on your own without any obligation then whatever you are posting will not probably make it.
Note: If you are putting your best and producing high-quality content and still not getting engagement, write to us below in comments we would be delighted to have a look at it.
Reason 3: You are not posting Videos.
Pick any social media platform – Facebook, Twitter, Instagram, Linkedin, Youtube, Live streams, stories etc they all are going crazy in leveraging videos. They want you to upload content in video, gifs or animation format. The engagement you get on videos is more than 3 times the graphical content or a text update.
Reason 4: Not engaging or entering the party late.
Aha, it’s the time to correct all the wrongdoings or the non-doings you were indulged in. Posting your content and leaving the app is damaging. Interact with your community, distribute the content well and bring in engagement in the very first hour of publishing it. Social Media content has a short life span, directly opposite to the SEO content that can go around for years.
Algorithms read the relevance and popularity of the content through engagement when they sense it is important they work to show it to more people.
Use emails, push notifications, share it to more people on whatsapp, put some serious effort here for over 30 or 60 days and see the difference on your feed and insights.
Reason 5: Playing games like follow -unfollow
Enough of follow-unfollow, maintaining pods or leaving the content on the shoulders of ‘boost’ button. Dive deeper and engage genuinely with your audience. We can’t stress it enough. It’s Social Media the secret sauce if you have still missed it, is being Social.
You really have to make an effort to attain the output you desire. The top 5 reasons why no one follows you on social media are the simple mistakes you have been overlooking all this while. It’s still not late, start getting social in real time and everything will be fine.
Aug 08 2018
Everything you should do for your Instagram Profile Optimization.
Get ready to roll.
Instagram is rapidly growing. Last year they destroyed Snapchat by introducing stories and this month they launched IGTV in competition with YouTube. The mobile photo-sharing app, which launched in October of 2010, now by June 2018 boasts its 1 billion monthly active users, 500 million users are active every day, 95 million photos and videos are shared on Instagram every single day.
Read More: All about IGTV
INSTAGRAM BUSINESS STATISTICS
1. 25 million (one-fourth of the total monthly active users) are Business profiles on Instagram.
2. Every month 2 million business users advertise on Instagram.
3. It is estimated that Instagram earned almost 20 % of Facebook’s annual revenue.
4. 60% of the top brands on Instagram use the same filter for every post.
5. 300 million users use the “stories” feature daily.
6. Instagram posts with hashtag average 12.6% more engagement than those without.
Now that we have established the facts, we know how huge Instagram is, now let’s do Instagram profile optimization for your business
1. Profile Photo
You can choose your brand logo or any other picture that best defines your profile. Your logo is also the easiest solution because it helps you stay visually consistent across all of your channels. In case you have an event coming up or currently any campaign going on, you can also put that on your display pic.
The profile photo displayed is very small in size. Make sure that you use a top quality image that people can see and recognize without straining their eyes or zooming in – out.
2. Your name is searchable on explore page.
This is a cool thing. Did you know that the “Name” field in your Instagram bio is searchable? That means that you can change it to words that highlights what your Instagram profile or tell more about your business.
This also means that one you optimize your name field on the Instagram page, your chances of appearing in Instagram ’s if anyone searches for those keywords will be much higher!
3. Include keywords in your bio
The bio description is another area where you can mention keywords to get more search results. Recently Instagram launched the ability to add clickable hashtags ( # ) and mentions ( @ ) on your profile. This could be really useful if you’re managing more than one account for your brand, or if you’re running a branded hashtag campaign.
Make your bio visually appealing with line breaks, emojis, custom fonts or some different alignment.
Remember: You only have 150 characters for your Instagram bio, so be careful to not compromise on your brand messaging to get your alignment right or any fancy element right.
4. CTA and additional links
Instagram doesn’t want you to leave the platform. The places where you can mention additional links or call to actions are limited.
#Protip: Your CTA should be clearly mentioned in the last line in your bio.
a) Link in bio
You can mention one link in the bio.
It can be a link to your website, landing page, event page for tickets or shoppable link to buy your products.
b) Swipe-up link in stories
If you have more than 10,000 followers you can put a link on the stories, that your audience can access by swipe up option.
Of course, this option does not work for smaller accounts, thus the place they can play around links in bio
c) Adding multiple links in the bio
There are many tools that help you add multiple links in your bio. The added advantage of using them is to direct your followers exactly where you want to. This sounds like putting an extra step but it actually increases the conversion rate.
Saying from our personal experience, many times we keep digging old posts for more information and we see common CTA – link in bio which has of course, been changed by now. In such scenarios, it is a smart move to use a tool that can categorize or reroute in the right direction.
There are many tools available, we at SillySense recommend www.linktr.ee
– You can add up to 5 links for free. (Lifetime free)
– Customizable URL. You can add your brand name for people to easily remember.
Check our linktree link https://linktr.ee/sillysense
5. Business Category
Your Business Instagram profile is built/connected with your business Facebook page.
Your Instagram business category is the same as the category you picked for your Facebook business page, which you need to use Instagram for business. You can add more specificity to your Instagram bio. On mobile, click Edit Profile and scroll down to the Business Information category. You’ll see the Facebook page that’s linked to your Instagram profile and the category that was automatically pulled from your Facebook page. Tap the Category option to see other categories that you can choose such as Books and Magazines, Events, TV, Film, Local Business, Brands and Products, Music, Public Person, Sports, and so on. After you choose the category that best fits your business, you can select a subcategory from a drop-down menu. The subcategory is what appears in your Instagram bio.
6. Add Contact Information
The contact information on Instagram makes things so simple. On the Business profile, you can set more than 10 contact options on your profile (though it is not advised to use everything unless you want to confuse the audience. )
Basic options available Email, Call, Directions. Here comes the coolest part, Instagram let people directly email, call or find directions to your store through one click and you can get numbers of how many people contacted you in a week from the insight reports.
Advance options available are for ticket bookings, order placement, booking appointments, reserve a table etc from more than 10 different options.
Let us know what else you are doing for your Instagram Profile Optimization.
Aug 03 2018
Musically is “Tik Tok” now.
Would you like to be called as “Muser” or “Clock”?
On Thursday (Aug 2) we saw a change in our phone apps. Musical.ly has gone away and rebranded itself as TikTok. ( Owned by China’s Bytedance). The app gained popularity by letting users record themselves lip-syncing along to songs and audio clips. In an update last year it emergences itself as a standalone social media platform.
But even as Musical.ly dies a quiet death today — only to be reborn as TikTok — you won’t have to worry about your star status fading away. Go on and upload that ‘In My Feelings’ Video you had been meaning to.
Bytedance said TikTok will launch a series of new creator programs to provide technical support, performance insights and guidance on growth strategy.
Existing Musical.ly user accounts, content and followers are automatically moved to the new TikTok app, according to the company. Bytedance says TikTok has 500 million active monthly users worldwide, and the company concluded it made sense to merge Musical.ly and TikTok under one roof.
Do you feel alienated when your favourite brands rebrand themselves overnight?
PS: Check our other articles to do the social media marketing right. If you’re all pumped up to make your mark, we suggest you do follow our Instagram @SillySense for quick daily tips and dig deeper in blogs to find your answers.
We are a Digital Marketing boutique though based in Chandigarh (India) but purely digital nomads. Give us a call or drop a hello in our inbox, in case you are looking for professional services to grow your brand.
We at SillySense are totally committed to Add Value To Your Business.
Jul 13 2018
How to grow Instagram account?
This is the most popular question and the one answer we get is
Use awesome content and hashtags.
Okay, so you work hard and put up the best of the content and use a bunch of hashtags. You start getting likes and some comments here and there. It could be a great week and you got some followers too.
This information is the first thing that we glance at but is this the right criteria to grow Instagram account? Well, we at SillySense dig out for more as just likes, comments and followers doesn’t give the real picture.
How to know which content will help you to grow your Instagram account and what is getting a good reach?
If you have a business account on Instagram, then you should swipe up the Insights option under the posts.
1. Number of Saves:
This is really important for us at Silly Sense to know how many people have taken the time to read it or want to read it later. It also tells us how much value we are providing to our readers. The more value we give, the more we will grow Instagram account.
The posts with the most saves, we try to replicate it.
2. reach of the posts:
Reach is far more important than the likes and comments on Instagram. Popular posts gain more reach because they tick boxes in the old Insta algorithm (a mystery element), but, the question is ultimately how did it gain more reach and popularity?
(a) Check how many people came through your profile. That means they’ve gone on your feed then clicked that picture. That means the picture is good if this number is higher than normal. Replicate this kind of picture!
(b) The insights tell you how many people came through those hashtags. If it’s more than normal then that’s a good set of hashtags to use.
Fact: Instagram posts with hashtag average 12.6% more engagement than those without.
Some suggest using only 8 and some suggest using all 30 hashtags on Instagram posts to get maximum reach. Well, the number of the hashtag is still an argument but it is an established fact that hashtags are powerful.
Whether you call them spam or a life saver, you have to use them if you want to grow your Instagram account.
What does this fact mean?
Hashtags can on average get you 12.6% more engagements. To go beyond that;
1. Content, matters.
Not just the picture or video but also what you want to say along with it. While caption length doesn’t impact engagement. Caption content certainly does.
Yeah, getting more followers is still a thing. Good quality of followers increases the chances of more engagements.
The more you interact, the more they will talk back!
4. Only hashtags can’t be your game.
Every account is different, and you want it to be. Don’t try to replicate others work as that might not work for you, and really do you want to be them or do you want your own unique account that people follow you for because your different to the others… Even better? We at Silly Sense advise experimenting with your own account and see what works best for you!
Jun 22 2018
All about new Instagram IGTV
Instagram has launched new IGTV app this midweek and content creators are going crazy over it and you should be already onto it by now.
IGTV is a new feature that is available on native Instagram (if not then update from the app store) and has also launched IGTV as a stand-alone app.
Read More: 6 tips to design your social media strategy
What is IGTV?
IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience.
The popularity and indulgence on video content is at its peak. YouTube has already exploded it and Facebook Watch is already established. This is the time when the most mobile platform – Instagram come into the game and makes things more simple.
You can watch IGTV videos in the Instagram app, in the standalone IGTV app, or by clicking the IGTV button on someone’s Instagram profile. When someone you follow posts a new video to IGTV, you’ll get a notification in the native Instagram app.
91% of the social media users are on mobile.
They hold their screen vertically.
By 2021, mobile video will account for 78% of total mobile data traffic.
What should you know for IGTV?
1. Anyone can create a new video channel on IGTV. One Instagram account can have only one IGTV channel.
2. You can now upload longer videos up to 10 minutes for small accounts and up to 1 hour on big accounts. Instagram says there will be no limit in coming time.
IGTV supports 4k vertical videos that are at least 15 seconds long, and can run up to 60 minutes. If you’re wondering what size IGTV videos are, they’re a 16:9 aspect ratio (the same as Instagram Stories).
3. IGTV is full of vertical videos. This is unlike Youtube where horizontal videos fit the pattern. Instagram has already trained us to use Vertical Videos for the stories, so this will not be a concern for content creators.
IGTV is all about the vertical videos. Sure, you can technically upload a horizontal video to IGTV, but that’s not the best experience.
4. Instagram announces creators will be able to make a living. Building an engagement and probably an introduction to ads will make it possible.
5. IGTV will be more like Youtube but Not Netflix.
For its launch strategy, Instagram is focusing around web celebrities that made their name on mobile (Vine, Youtube, Snapchat etc) rather than more traditional, old-school publishers and TV studios. You can watch content from the social media stars but not your favourite TV shows.
6. IGTV will be much more addictive.
Right now, there’s 3 IGTV categories: For You, Following, and Popular.
“For You” is a collection of videos that Instagram thinks you will like, made up from people you follow and Instagram’s own machine learning.
“Following” is a collection of videos from all the people on Instagram that you’re already following. Which is a good time to mention that if someone follows you on IGTV, they’ll be following your regular Instagram account too!
“Popular” features all of the trending videos on IGTV, most likely ranked by popularity.
There’s also a small hidden search bar that lets you search for videos, but Instagram is trying to curate the best videos for you within your social network and without you having to constantly search for the next video to watch.
7. IGTV analytics will be accessible within the app.
According to Instagram, a “view” on IGTV is the number of times people watched at least 3 seconds of your video.
8. IGTV videos can be uploaded through web. This is good news for marketers, finally, laptops can be used in some way.
Once you log in to your account through the web, you can go to the third tab “IGTV” and click the Upload button. Since SillySense IG is a comparatively small account, we are allowed to upload 15 seconds to 10-minute videos.
You can then upload the video file in with a minimum aspect ratio of 4:5 and maximum of 9:16. upload the cover photo and fill in the details.
IGTV gives an option to either direct post / publish the video or save in your drafts.
SHARING IGTV Videos on FACEBOOK
You can share IGTV videos on your Facebook profile or page, when it is already connected to your Instagram account. When you have uploaded the video, you can Turn on the sharing with your Facebook account. Once you post, the video will be automatically published on your Facebook profile and IGTV channel.
IGTV for marketers?
Video has become an increasingly important skill in social media marketing, and now with the launch of IGTV, if you don’t know how to make or edit videos, you really need to learn…now!
Instagram is forcing and actually starting a whole new wave of vertical video creation. Marketers and other content creators might not take this too well. Now when you’re shooting a video content, you will have to either shoot for two ratios or make sure that you’re able to vertically crop the video. It means more editing, and you won’t be able to share the same video on all your social platforms.
Jun 18 2018
How are you designing social media strategy for your brand?
Gone are the days when you could get away with building a social media strategy on the fly. As long as you were present, you were doing more than your competitors–right?
Well, almost half of 2018 has gone and sadly not much logic applies today. So, if you are still thinking of creating a post (graphic per se) add numerous hashtags, mention some people (to get likes/ shares or comments) and “boost” it for reach, and you will call it social media marketing then you are wrong.
Your strategy can’t be only about existence !!
Read More: Do you want to be social media famous?
More than 1.37 billion people are active on Facebook every month. There are more than 50 million business pages on Facebook. There are 146 million fashion brands on Pinterest. Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone. 60 hours of videos are uploaded to Youtube every 1 minute. There are 800 million users on Instagram right now. In fact, there are 81 million fake Facebook accounts and over 5% of the twitter accounts are bogus. (Stats as per wordstream.com )
The time to only exist on social media has gone long back.
Your strategy can be to generate engagements or to educate your audience to buy from you. Whichever path you may choose, it is important to attract genuine interactions to make a significant mark in your marketing efforts. This seriously impacts your bottom line. So, when sales team is under less pressure more revenue they will be able to generate.
Document your goals.
Design the plan.
6 Tips to design your Social Media Strategy
1. Your Biggest Challenge
The only way to do social media strategy right is to design in a way that solves your biggest challenge. The content you publish, stories you convey should be actually the answers to solve the biggest challenge of your business or industry. Once you proceed in this direction and design social media activities, soon you will see surprising results in your business with substantial improvement in your Return of Investment (ROI).
2. JUMPING ON ALL SOCIAL MEDIA PLATFORMS
Never take on every social media channel or any free space available as an opportunity to bombard your content. Neither is a good idea nor it is adviced by Social Media Moguls. Too much visibility can burn you back.
Try to choose the channels that are most important based on your specific goals. Non – spamming is loved and appreciated all over the world!
3. CREATING ONE MASTERPIECE
As social media marketers and users, we know how difficult is to build a brand and get the attention when there is an ocean full of competition. Hence temptations to put everything across on a single post and making it viral heightens our creativity.
Pro tip: Avoid over complicating a strategy with too many targets, go to links and objectives. Simplicity can take you a long way. Only one Call to Action.
4. CONNECTIONS AND COMMUNICATIONS
Communications cannot be automated. Make an effort to know your target audience. Their demography, language, cultural preference, age group etc. Communication is the key and certainly, you can’t afford to go wrong here.
Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience. Talk in the way they want to listen and reply back.
5. BEYOND BEAUTY
Vanity metrics like follower count and likes are always good to measure, but does it tell you the whole story of your brand on social media? There is no argument that followers are not buyers. As per Brandwatch, 96% of the people who are talking about you online are not following you.
Research well and establish the most important number for your business and work on your social media strategy to get it right.
6. WASSUP COMPETITOR
Research your competitor. No, we are not saying to steal their content or ideas. But learn how they have placed themselves and how is the response. The gold mine is in details. Dig as much as you can.
Now go build your content. Make it text, screengrabs, boomerangs, graphics, videos or pictures. The content that tells your story and echoes how much your product and customer matters.
In a nut shell, the most important tip to design social media strategy is
Keep things real.
Jun 08 2018
You start your day checking your social media accounts?
Do you keep track of no of people who are following you, like your posts and watch your stories?
You refresh your YouTube video every 5 minutes to see how many views it has generated?
You ghost follow big social media accounts to copy all their hashtags?
Congratulations, you are a social media freak.
Every social media freak, like you, desires to have an engaging social media account, active audience and participants. In literal terms, internet citizens should go crazy for your every post and make you a viral star.
Making things look great and engaging on social media is an incredible thought and (cross your heart) requires a lot of efforts, creativity along with a solid strategy. So all those out there, who want to make it look big on social media should ready to do the workout it requires.
The Golden Tip to be famous on Social Media.
Growing on social media takes time, but your consistency serves its delight.
Embrace who you are sounds cliché but it is true. A Lot of noises out there who just want to be a social media star, “Social Media Celebrity” just like the cliché line in our Hindi cinema movies “Mumbai hero ban’ne aya hu” . Getting fame in Bollywood industry is quite directional because one has an idea about it but if you are a social media celebrity then what is your goal of being famous in social media? Is it just the fame? Do you have any idea about the other opportunities in the vicinity? What will be the shelf life of your work on social media?
Living with fame on social media is one thing. If you are passionate about your work then it will not be just another 9 to 5 job, rather it can be more than a way to earn a living. It can bring you success along with fame. Being passionate about your work is important and there’s no easy way other than being honest to your work and yourself.
Here comes the only one advice you need to hear.
There is a lot of content already available on social media. In case you don’t agree, you are far far from being famous on social media.
If you say
“I want to make comedy videos”
“I want to make people laugh”
“I want to build a business”
“I want to be a famous blogger”
This is all cool, as an audience or a follower, we would love to see this in your content, not to hear it from you or your bio.
People will appreciate your work and come back for more when you create raw and organic content. Picking up some repeated content from social media is not a great idea at all, everyone is eyeing on the trending things and replicating them with minimal changes.
If your goal and intent are to be noticed, then produce the original content. It is the only way to connect directly with the audience. This type of content will come from you naturally, it will be personified by you, thus it won’t take much time to ’create’ and will be super super organic.
When you watc videos of other bloggers and viners you unintentionally replicate the work in context with the content you consume. Try to produce something you experience from within and explore, which has the rawness along with the authenticity. Make your content about yourself it will help you to generate more audience. This will be more helpful for people to know about you and also for you to generate an organic impactful fan following.
Make your content reflect who you are instead of enacting as someone else. Because if one comes up enacting as someone else, sooner or later it will show up! Do your own thing with your reflection and authenticity, and let your content spread the aura in trend.
So, still wanted to be famous on Social Media? Ready for the authentic hard work it requires?
If yes, then all the best. Do not forget to share your content with us, we would love to connect with you and see you shine.
Sep 17 2016
How to make sure it’s a High Value Content?
Lately, have you felt that your content is not getting many shares and views? No matter how much time you have devoted to creating a particular piece, at the end, it is not getting the result that you desired?
Bloggers, You Tubers and all the content creators / producers, may I have your attention, please. Thank you.
Content is king, but why no traffic in the wing?
There was a time when it was preached ‘Content is King’, so to get the maximum benefits everyone started posting high quantity of stuff and paid a little attention to the quality. That high quantity content is not bringing you enough laurels in the form of traffic, social media shares, leads or any sort of proposals. Looking at the falling numbers you might have speed up publishing more content. You are putting efforts and finding new ways of recreating interesting content. But then again, it is also under – performing as per your planning sheets. Now, if Facebook ads get near to 0.05% of CTR, then it pretty much explains the downfall phenomenon, and you should feel alarmed.
The reason for getting lower views is not because people are not interested in media or they have gone back to reading newspapers and watching televisions. Instead, the reason is that today, there are too many content creators like you. Let’s check, how many YouTube stars you were aware of in 2010 or even in 2012? If you started blogging in 2008, then how many bloggers were around you? Now, what are the numbers in 2016? The graph is skyrocket high. So if these many people will publish new content so frequently like the way you are doing, chances are less that your content will be seen and the consumed by the masses.
High- quality stuff. Ehh??
You might wish to advocate your content as “High- quality” content. To justify yourself, here is a self-analysing guide, to justify, if your content is epic, sans your follower count or mailing list.
- Your blog / website / YouTube channel etc is growing exponentially with time.
Once you publish your content and do not put any efforts to promote it, see how many backlinks / social media shares / leads you can generate through it?
When I say ‘not putting any efforts to promote your content’ I mean, you are not pushing your content with any sponsored or manual shares. If your SEO is getting you traffic and your mailing list and by default connected social media channels are getting your clicks and some leads, then your content is ‘high-quality’ and people are liking it.
Go ahead, gear up your game; your results are growing with time.
- Would anyone pay for it?
In case if you have to sell your content, independently, will anyone be interested in buying that? If yes, then for how much? Your content’s worth and capability should be much more than a like, comment, share, subscribe or even exchange of what’s app number or an email id.
If someone can actually buy your content for real money, then you are producing ‘high-quality’ content.
- Does anybody care?
To keep the buzz on and maintain the excitement level with your readers you keep them posted about your latest projects and what they may see published next from your side.
How many times you get messages from readers to know what and when you are publishing your next? How many times are you approached by PR people or other brands for quotations? What if you do not publish for long?
This small yet harsh guide will be able to give you all the answers and raise some questions for your hustle to publish more and more. We still say, ‘content is king’, but that king needs to be produced with King’s pedigree.
So, what should you do now?
Now, this doesn’t mean you should scrap your content or give utmost time to prepare your masterpieces. Instead, this is the time; you should re-evaluate the role and the objective of your need, to create the content.
Creating content for you is as huge as your whole business model. It is also a critical (substantial) part of your marketing plan. The more content you create, the more marketing efforts you will need to put in order to be consumed by the masses and thus giving you business.
Blogs or Vlogs are your products which are slightly different than “traditional” products in the market. Your marketing plan can be awesome but at the same time, your product should also be matching those efforts. Fortunately or unfortunately (depends on how you see this) your product is your each and every piece of content. In order to make it awesome, you have to sit and make a new plan. You can’t rest a day and let your product sell passively.
Every piece of content is a big deal.
It will be wise to say, you should sit back and re-plan your content strategy. Focus on quality production and increase your marketing activities.