Jun 18 2018
How are you designing social media strategy for your brand?
Gone are the days when you could get away with building a social media strategy on the fly. As long as you were present, you were doing more than your competitors–right?
Well, almost half of 2018 has gone and sadly not much logic applies today. So, if you are still thinking of creating a post (graphic per se) add numerous hashtags, mention some people (to get likes/ shares or comments) and “boost” it for reach, and you will call it social media marketing then you are wrong.
Your strategy can’t be only about existence !!
Read More: Do you want to be social media famous?
More than 1.37 billion people are active on Facebook every month. There are more than 50 million business pages on Facebook. There are 146 million fashion brands on Pinterest. Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone. 60 hours of videos are uploaded to Youtube every 1 minute. There are 800 million users on Instagram right now. In fact, there are 81 million fake Facebook accounts and over 5% of the twitter accounts are bogus. (Stats as per wordstream.com )
The time to only exist on social media has gone long back.
Your strategy can be to generate engagements or to educate your audience to buy from you. Whichever path you may choose, it is important to attract genuine interactions to make a significant mark in your marketing efforts. This seriously impacts your bottom line. So, when sales team is under less pressure more revenue they will be able to generate.
Document your goals.
Design the plan.
6 Tips to design your Social Media Strategy
1. Your Biggest Challenge
The only way to do social media strategy right is to design in a way that solves your biggest challenge. The content you publish, stories you convey should be actually the answers to solve the biggest challenge of your business or industry. Once you proceed in this direction and design social media activities, soon you will see surprising results in your business with substantial improvement in your Return of Investment (ROI).
2. JUMPING ON ALL SOCIAL MEDIA PLATFORMS
Never take on every social media channel or any free space available as an opportunity to bombard your content. Neither is a good idea nor it is adviced by Social Media Moguls. Too much visibility can burn you back.
Try to choose the channels that are most important based on your specific goals. Non – spamming is loved and appreciated all over the world!
3. CREATING ONE MASTERPIECE
As social media marketers and users, we know how difficult is to build a brand and get the attention when there is an ocean full of competition. Hence temptations to put everything across on a single post and making it viral heightens our creativity.
Pro tip: Avoid over complicating a strategy with too many targets, go to links and objectives. Simplicity can take you a long way. Only one Call to Action.
4. CONNECTIONS AND COMMUNICATIONS
Communications cannot be automated. Make an effort to know your target audience. Their demography, language, cultural preference, age group etc. Communication is the key and certainly, you can’t afford to go wrong here.
Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience. Talk in the way they want to listen and reply back.
5. BEYOND BEAUTY
Vanity metrics like follower count and likes are always good to measure, but does it tell you the whole story of your brand on social media? There is no argument that followers are not buyers. As per Brandwatch, 96% of the people who are talking about you online are not following you.
Research well and establish the most important number for your business and work on your social media strategy to get it right.
6. WASSUP COMPETITOR
Research your competitor. No, we are not saying to steal their content or ideas. But learn how they have placed themselves and how is the response. The gold mine is in details. Dig as much as you can.
Now go build your content. Make it text, screengrabs, boomerangs, graphics, videos or pictures. The content that tells your story and echoes how much your product and customer matters.
In a nut shell, the most important tip to design social media strategy is
Keep things real.
Jun 08 2018
You start your day checking your social media accounts?
Do you keep track of no of people who are following you, like your posts and watch your stories?
You refresh your YouTube video every 5 minutes to see how many views it has generated?
You ghost follow big social media accounts to copy all their hashtags?
Congratulations, you are a social media freak.
Every social media freak, like you, desires to have an engaging social media account, active audience and participants. In literal terms, internet citizens should go crazy for your every post and make you a viral star.
Making things look great and engaging on social media is an incredible thought and (cross your heart) requires a lot of efforts, creativity along with a solid strategy. So all those out there, who want to make it look big on social media should ready to do the workout it requires.
The Golden Tip to be famous on Social Media.
Growing on social media takes time, but your consistency serves its delight.
Embrace who you are sounds cliché but it is true. A Lot of noises out there who just want to be a social media star, “Social Media Celebrity” just like the cliché line in our Hindi cinema movies “Mumbai hero ban’ne aya hu” . Getting fame in Bollywood industry is quite directional because one has an idea about it but if you are a social media celebrity then what is your goal of being famous in social media? Is it just the fame? Do you have any idea about the other opportunities in the vicinity? What will be the shelf life of your work on social media?
Living with fame on social media is one thing. If you are passionate about your work then it will not be just another 9 to 5 job, rather it can be more than a way to earn a living. It can bring you success along with fame. Being passionate about your work is important and there’s no easy way other than being honest to your work and yourself.
Here comes the only one advice you need to hear.
There is a lot of content already available on social media. In case you don’t agree, you are far far from being famous on social media.
If you say
“I want to make comedy videos”
“I want to make people laugh”
“I want to build a business”
“I want to be a famous blogger”
This is all cool, as an audience or a follower, we would love to see this in your content, not to hear it from you or your bio.
People will appreciate your work and come back for more when you create raw and organic content. Picking up some repeated content from social media is not a great idea at all, everyone is eyeing on the trending things and replicating them with minimal changes.
If your goal and intent are to be noticed, then produce the original content. It is the only way to connect directly with the audience. This type of content will come from you naturally, it will be personified by you, thus it won’t take much time to ’create’ and will be super super organic.
When you watc videos of other bloggers and viners you unintentionally replicate the work in context with the content you consume. Try to produce something you experience from within and explore, which has the rawness along with the authenticity. Make your content about yourself it will help you to generate more audience. This will be more helpful for people to know about you and also for you to generate an organic impactful fan following.
Make your content reflect who you are instead of enacting as someone else. Because if one comes up enacting as someone else, sooner or later it will show up! Do your own thing with your reflection and authenticity, and let your content spread the aura in trend.
So, still wanted to be famous on Social Media? Ready for the authentic hard work it requires?
If yes, then all the best. Do not forget to share your content with us, we would love to connect with you and see you shine.
Sep 17 2016
How to make sure it’s a High Value Content?
Lately, have you felt that your content is not getting many shares and views? No matter how much time you have devoted to creating a particular piece, at the end, it is not getting the result that you desired?
Bloggers, You Tubers and all the content creators / producers, may I have your attention, please. Thank you.
Content is king, but why no traffic in the wing?
There was a time when it was preached ‘Content is King’, so to get the maximum benefits everyone started posting high quantity of stuff and paid a little attention to the quality. That high quantity content is not bringing you enough laurels in the form of traffic, social media shares, leads or any sort of proposals. Looking at the falling numbers you might have speed up publishing more content. You are putting efforts and finding new ways of recreating interesting content. But then again, it is also under – performing as per your planning sheets. Now, if Facebook ads get near to 0.05% of CTR, then it pretty much explains the downfall phenomenon, and you should feel alarmed.
The reason for getting lower views is not because people are not interested in media or they have gone back to reading newspapers and watching televisions. Instead, the reason is that today, there are too many content creators like you. Let’s check, how many YouTube stars you were aware of in 2010 or even in 2012? If you started blogging in 2008, then how many bloggers were around you? Now, what are the numbers in 2016? The graph is skyrocket high. So if these many people will publish new content so frequently like the way you are doing, chances are less that your content will be seen and the consumed by the masses.
High- quality stuff. Ehh??
You might wish to advocate your content as “High- quality” content. To justify yourself, here is a self-analysing guide, to justify, if your content is epic, sans your follower count or mailing list.
- Your blog / website / YouTube channel etc is growing exponentially with time.
Once you publish your content and do not put any efforts to promote it, see how many backlinks / social media shares / leads you can generate through it?
When I say ‘not putting any efforts to promote your content’ I mean, you are not pushing your content with any sponsored or manual shares. If your SEO is getting you traffic and your mailing list and by default connected social media channels are getting your clicks and some leads, then your content is ‘high-quality’ and people are liking it.
Go ahead, gear up your game; your results are growing with time.
- Would anyone pay for it?
In case if you have to sell your content, independently, will anyone be interested in buying that? If yes, then for how much? Your content’s worth and capability should be much more than a like, comment, share, subscribe or even exchange of what’s app number or an email id.
If someone can actually buy your content for real money, then you are producing ‘high-quality’ content.
- Does anybody care?
To keep the buzz on and maintain the excitement level with your readers you keep them posted about your latest projects and what they may see published next from your side.
How many times you get messages from readers to know what and when you are publishing your next? How many times are you approached by PR people or other brands for quotations? What if you do not publish for long?
This small yet harsh guide will be able to give you all the answers and raise some questions for your hustle to publish more and more. We still say, ‘content is king’, but that king needs to be produced with King’s pedigree.
So, what should you do now?
Now, this doesn’t mean you should scrap your content or give utmost time to prepare your masterpieces. Instead, this is the time; you should re-evaluate the role and the objective of your need, to create the content.
Creating content for you is as huge as your whole business model. It is also a critical (substantial) part of your marketing plan. The more content you create, the more marketing efforts you will need to put in order to be consumed by the masses and thus giving you business.
Blogs or Vlogs are your products which are slightly different than “traditional” products in the market. Your marketing plan can be awesome but at the same time, your product should also be matching those efforts. Fortunately or unfortunately (depends on how you see this) your product is your each and every piece of content. In order to make it awesome, you have to sit and make a new plan. You can’t rest a day and let your product sell passively.
Every piece of content is a big deal.
It will be wise to say, you should sit back and re-plan your content strategy. Focus on quality production and increase your marketing activities.
Feb 21 2016
Every time we think of a website, the most critical (read difficult) thing is to design its homepage. Homepage is a virtual door to your business, your idea and its the first shot people will consider your pitch to be yay or nay!!Here is a checklist for 12 critical homepage elements on your website that you should have (compiled by Hubspot)
This checklist for 12 critical homepage elements on your website that you should have (compiled by Hubspot) Use it as a cheat sheet. Save the link and share with your team.
Well, are you aware of the facts mentioned here that decide the action of any random visitor on your website?
- It will take only 3 seconds for a random visitor to figure out what business (or your website) has to offer. If you have made it very fancy which needs some effort and brain exercise to understand your business, you have lost the game..entirely!
- We know this is asking for too much !! But let’s just take it, sub-heading is required. It is your wingman, the additional punch you absolutely need to zero on your selling pitch. (This is why you have a website in first place.)
- The primary focus should be making your ‘Call to Action’ powerful. That’s one tool you can not afford to miss.
- Putting up a supporting (and appealing) image to charm and tempt your visitors is another ‘should have’ to support your selling pitch.
- Everyone wants to know the benefits, keep them highlighted. (You are working so hard on your home page for benefits only!)
- Boost some proofs, your social media properties are the best to add credibility to your work and claims you are making.
- Be easy on the visitors and make navigation simple and obvious. You will definitely want visitors to have a look at everything you offering at the website.
- Ever heard, ‘content is the king’, well still it is.
- A secondary ‘Call to Action’ on the home page will prove to be really powerful, just not avoid this.
- You need to give a good shout out to your features, people will then follow the suite.
- You might get visitors who do not want to buy anything at that moment but they may wish in future. Throw some additional resources or offers to invite them again.
- Show off your numbers, they always work.
- If you have not done optimizing your website for mobile users then do it now. As per 2015 data 43% searches and all online activities are done through mobile only. Some more wise words mobile app is not always a solution.
Have a good look make some points and see what your homepage is missing.