Case Study

  • This was not cool with Amul

    This was not so Cool with Amul

    Imagine coming across your fake account.
    Angry, are you?

    Now imagine that fake account asking people money lakhs of rupees, in tour name.
    Feels Nightmare?

    This won’t look as much scary as it is for Amul.
    Yes, our own beloved Amul, Taste of India is under stress for a fraud case happened due to identity theft.

    Thankfully you haven’t seen such nightmare, unlike those people who were trapped in the web of Fake Amul Distributorship. What was it? Let’s explore.

    Amul is a popular trusted brand, a successful business represented and adored by the girl who refuses to age. Some malicious minded people took the advantage and allegedly planned a fraud against Amul.

    According to Amul, a disturbing element, which has still not been found out whether an individual or any company, had a thought to run a paid advertisement on Google based on keywords like, ‘Amul Franchisee’, ‘Amul Parlor’ and ‘Amul Distributor’. Many people fell in this trap, assuming that the ad shown was running by our own trusted Amul. When a person clicks on the ad, the link takes them to a fake website claiming to be Amul. The website has a sale page that asks people to fill a registration form.

    Once the ‘lead was generated’ by the scammers, they give a call to the person and ask to deposit amount ranging from 25,000/- to 3 Lakh/- in various bank accounts. Believing this was Amul and it will be a good investment, people did. Not one but many fell in this trap.

    Amul has sent a legal notice to Google stating this issue of Fraudulent Amul Franchise Advertisements. Seeking a full stop on this fraud. Apart from contacting Google India Amul also filed a complaint in the Police Department. According to the news reported by Economic Times, Amul has reported their concern to Google back in September 2018.

    The Internet is powerful and so is the art of disguise. We at SillySense will request you to be aware of frauds happening and suggest to do your due diligence before paying or committing to anyone on the internet.


  • Case Study: Twitter Customer Service by British Airways

    Case Study: Twitter Customer Service by British Airways, we love.

    Twitter customer service

    When you are providing services, you are prone to people asking for weird and almost absurd requests. Sometimes they come up with genuine questions that are nowhere related to your line of business but for the humanity sake, you so want to reply them.

    Talking about the digital world and digital marketing, Twitter is a social media platform that no service company can think to ignore. The prompt replies and being humble on twitter is important. British Airways showed that being a little funny yet concerned about people (or their customers) doesn’t hurt a bit and might help them with their doubts.

    It all happens when a woman asked a question to Britsih Airways about carrying some baggage.

    And Britsih Airways questioned them back, sticking to their baggage policy.


    The conversation kick started and she came back with this

    Looking at some seriousness of the tweet, BA come back and really helped her in unpacking some her not required baggage.


    BA made an effort to make her feel better

    She appreciated their effort, just like us. js


    Isn’t sweet? British Airways well done !!


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