May 16 2019
Clear History – impacting marketers on Facebook.
Facebook is close to rolling out a long-awaited by users (and long dreaded by marketers) privacy feature. The company has issued a warning to advertisers that improved privacy for users will have at least one key trade-off: Weaker targeting.
What is CLEAR HISTORY?
Clear History is a privacy feature that will allow people to see and manage their off-Facebook activity. Once the feature will roll out, people (Facebook users) can disconnect their off-Facebook activity. This is not mandatory for everyone. After the Cambridge Analytica issue last year, the company announced to take privacy very seriously and giving users more freedom to control what they are sharing with the world.
Clear History is settings that users can find on their app or web login and chose to disconnect any off-Facebook activity.
Earlier this year they opened the feature which tells user who has uploaded their contact information for ads.
How CLEAR HISTORY works?
Once a user opts in for Clear History (they disconnect them off -Facebook activity), no one can use their data. For marketers, this statement should be read as – they can’t use their (user’s) data for targeting in ads.View this post on Instagram
How Targetting is affected?
Going off-Facebook means disconnecting any data with other apps and websites. This will be inclusive of all the apps and websites that user visits using Facebook business tools like Facebook Pixel, SDK and API. To put this simply,
The targeting options powered by Facebook Pixel and other tools won’t be able to take your ad to the desired users.
Facebook issued a warning yesterday. They recommend advertisers to take Clear History update under consideration when planning their advertising strategies for the second half of the year, 2019.
Measurement and analytics reports
Facebook says it doesn’t anticipate any changes to measurement and analytics reports once the Clear History tool has launched. Because the company is not deleting off-platform activity by users — only making it anonymous — that data will still be available for measurement reports.
When is this happening?
Clear History was announced by Mr Zuckerburg himself at F8 developer conference 2018. The facebook recently announced that it will be implemented and roll out in the second half of 2019.
Clear History has the potential to significantly blow marketers. The capacity to build a precise audience for ad targets falls down even if a significant amount of users opt to remove data tracking. We know Facebook will hide the clear history settings and make a treasure hunt of it. But it is still happening.
What are your thoughts?
Apr 16 2019
Pure talent and passion can’t find recognization alone, there is a struggle to shine through social media algorithms. Here is a success story ON HOW A Photographer CAN finD new clients through Unsplash.
Today the growth is setting new speed records. We have artificial intelligence, machine learning and automated bots to take your business to the next level. The market is volatile like never before. The world is a small place, thanks to technology and communication advancements. You might be a sole freelancer and still be competing for digital attention with corporate giants.
The online world is an approachable place, all you have to do is to be seen or discoverable.
HOW PHOTOGRAPHER CAN FIND NEW CLIENTS
Getting new customers (the growth) is a tricky task. If you think deep, it is actually “buying” new customers. There is a price you’re paying to add more shoppers, it can be in terms of time or money.
If you search on internet ‘How can I get more clients for my business’, you will find the following tips:
- Network and bring referrals
- Collaborations and associations
- Invest in SEO, social media presence and email lists
Those 21 or 100 ways lists to get new clients are basically an expansion of above points. The work is endless and here you need to make a better decision – how, where to spend your resources.
How a photographer can find new clients through Unsplash – Case Study
For artists and photographers, like Samuel Zeller, whose creative capabilities and innovative vision gave inspirational photography shots, a glance of which almost everyone on the planet could appreciate, the story his success can explain it all.
Samuel is a Swiss freelance photographer currently based in Geneva. His work of photography in the genre of art, urban, architecture, and minimalism, speaks excellence.
Pure talent and passion can’t find recognization alone, there is a struggle to shine through social media algorithms.
It is time to discover more platforms to build your audience which can work as lead magnets. Instagram is exploding all boundaries, one goes there to discover new content and find new talent. The talent doesn’t get easily discoverable. Stock photo sites are where prospective clients are looking for product or work.
Samuel Zeller makes use of Unsplash and uploaded his best work for free. The portfolio was displayed to millions of views. Some of them were used for commercial purposes which could otherwise be sold for top dollar.
Feedback from businesses which require and desire services of this nature would approach the artist with better knowledge of his work direction and calibre. This transparency and clarity, over a free platform, invites the clients to form alliances with, or even hire artists that may suit their needs.
Samuel Zellar profile Stats on Unsplash.
1. He started in 2014 and uploaded a total of 460 images on Unsplash.
2. Total 255 million views on his pictures on Unsplash (stats available till 2018)
3. Total 1.7 million downloads for his pictures stats available till 2018)
4. He got 21 million views per month (677’000 per day) and 93’000 downloads (3000 per day).
5. He got 1 or 2 mentions on Twitter, where people gave him the credit.
6. He regularly gets emails and new backlinks to his website.
7. His first client the biggest bank in Switzerland found him on Unsplash.
8. He worked for many magazines and been an editorial photographer for Fuji-Film X.
Here is a blog by Samuel Zellar on his Unsplash approach on medium.
Average Unsplash photo receives over 600,000 views and 4000 downloads. This is the potential to marketing and scope of self advertisements.
Working on social media accounts daily to gain followers is not going to beat the system and bring clients. As a business, you have to work on a marketing strategy that brings revenue.
The world is a small place and like Samuel, many more uplift their presence and recognition in the market through the means of several social media portals at their disposal. The AAA strategy becomes critical to follow.
What is the AAA strategy?
The AAA strategy is – Advertise, Advocating and Announcing.
If you are putting efforts to be online and desire to “buy” new clients, you need to be more discoverable.
Share this with your photographer friend.
Want to learn more, suggest case studies / ask questions in comments.
Apr 10 2019
THIS STARTUP WAITED FOR 6 YEARS TO OFFER FREE VERSION AND ANOTHER 2 YEARS BEFORE THEY TOOK OUTSIDE FUNDING.
THE GRAMMARLY WAY.Start-ups today look for growth and expansion in the least amount of time possible. The most common tactic that everyone use (we can bet!) is by offering the free service to increase their user base. Business gurus believe in making users get the hang of their product or service by cheap – viral offers. Once they get used to it they eventually convert into their paid customers. Many have succeeded with this formula though.
Some facts about Grammarly first:1. Grammarly was launched in 2009.2. The company started under the name of SentenceWorks, which they soon abandoned.3. This startup waited for 6 years to offer free version for their premium services.4. They next waited for 2 years before they took any outside funding.5. Grammarly has 20 million daily active users. (In 2015 there were 1 million users.)6. The proofreading resources at Grammarly check the content against 250 grammar rules.7. Grammarly tops YouTube’s TrueView for Action 2018 leaderboard.Achieving 20 million daily active users and $115 million investment led by General Catalyst is a big feat. The Grammarly team placed its focus on one core value – ‘helping people communicate better wherever they write online on a daily basis’.When making a marketing pitch if you drop Artificial Intelligence (AI) and Machine Learning (ML) terms into it, the chances of selling the products increases by many folds. These two terms catch the eyeballs and work as a crowd puller. Grammarly team didn’t give these 2 sellable techie terms much footage, rather they began working from the natural language processing and then towards machine learning.
How it all started?If you have anything related to writing, communications, school paper, business document or social media post, you know what Grammarly is and we are pretty sure you have used it. Our first experience of Grammarly was with the free Google Chrome browser extension.They started in 2009 with a premium product for Universities. They earned money while improving their product and expanding its consumer market. Before in 2011, when Grammarly decided to go freemium, it was already a successful and profitable with million users.
Lessons we learned from Grammarly model
1. Transport your product to where your customers are.What normally happens is, companies build the product and assume users will come to them. The focus is on technical capacities rather than meticulously prepared revenue plan.What Grammarly focused on building a great product and baked into distribution. They didn’t burn their energies in being the best web application. That would have ended up being an extra layer on top of major giants Microsoft Office and Google Docs. It was easy for these giants to up the game and help people by not making them pay $12 a month for Grammarly services. Grammarly smartly introduced itself as a chrome extension. Now users were checking everything they were writing on the internet.
2. Compound wins over everythingGrowth Hacking, big launch, fat funding, guerilla marketing they all make good stories. Little do these one time hit stories make a sustainable business. Grammarly used limited online channels, thanks to a small team, for marketing. They made double metrics in customer acquisition and revenue each year. These small incremental wins as they compound over time.
3. Develop your business modelThis we have established earlier in this article. Many SaaS companies in their intital phase, focus on selling to other startups to spread the word and drive growth. They later move to upmarket for revenue and bigger contracts.In total contrast, first sold its premium product, improvise it parallelly and then launched the freemium model to the public.
Moral of the storyWith a self-funded product, you know that you don’t surplus funds to invest in. You ought to sign up paying customers as soon as possible to avoid burning out.The management worked smartly. This startup waited for 6 years to offer free version of their premium services, a perfect strategy to make a sale first, be sustainable and then grow gradually.PS: Grammarly app is also available for your smartphones. You can download the app from the store.PSS: We wrote this complete blog on Grammarly.How dependent you are on Grammarly?
Feb 11 2019
Facebook will tell who uploaded your contact information for ads by updating ‘Why I am seeing this ad?’.
Facebook is making mends and extending its hands to be your friends again.
Don’t be still mad at it. Facebook has had its share of flak of selling your contact details and making money from it! From the recent news, Facebook is making it easier for you to know how your personal information changes hands for ad targeting. According to TechCrunch it will start from February 28, 2019.
In the next couple of days, Facebook will be updating the feature ‘Why I am seeing this ad?’ Earlier when you check this feature, the Facebook interface only showed details about the brand that purchased the ad and basic demographic targeting details. Now it will also reveal if anyone has uploaded your contact info that made you see the sales pitch a.k.a ad. Yes, you will know if the source was a retailer or any company who outsourced to gather data.
Lets. see how are the ads showing up on our feed now. This particular example is for the Facebook product – Workplace. We simply clicked the three dots on the right corner and go to the option in the end ‘Why am I seeing this ad?‘
Once you click, you will see a screen similar like this:
The reason we are able to see this ad or it pop-ups on my feed is because of the target audience they set with Interest and Age. Clearly, we are Facebook consumer and we are aged above 25 years residing in India. Now in case you do not want to see any more ads like this, you can anytime go to Options button and select an appropriate option for you.
In another example here, this ad by some business from the education industry.
And, if you see here, the reason this ad appears on our feed is that at some point we might have visited their website or an app. They are smart and they have installed Facebook Pixel on their website/app, from where they can target more people through retargeting ads. Another thing to notice, since the ad is to get admission in an MBA college through GMAT score, the company has calculated the most popular age group who usually applies for their MBA program.
Yes, we said that Facebook wants to be friends again. It is not as transparent as we all demand it to be, we do think that this is in the right direction. This feature update will not completely stop the misuse, but at least the ad sponsors can get penalized for using your contacts without consent. This will put pressure on companies to think twice before harvesting customer information without permission.
We will be updating this blog post February 28, once we start getting ads and their source (that we want to catch right!) So stay tuned. In case you need to be posted on the update, leave us a comment, we will send you a direct link.
Till then, work on your spy powers and simultaneously crack the art of Facebook ad targetting.
PS: We also have 15 class advance program to learn Facebook Advertisements and building sales funnels that generate revenue for you, instead of drowning your money. To book your class or know more get in touch with us here.
Jan 18 2019
This was not so Cool with Amul
Imagine coming across your fake account.
Angry, are you?
Now imagine that fake account asking people money lakhs of rupees, in tour name.
This won’t look as much scary as it is for Amul.
Yes, our own beloved Amul, Taste of India is under stress for a fraud case happened due to identity theft.
Thankfully you haven’t seen such nightmare, unlike those people who were trapped in the web of Fake Amul Distributorship. What was it? Let’s explore.
Amul is a popular trusted brand, a successful business represented and adored by the girl who refuses to age. Some malicious minded people took the advantage and allegedly planned a fraud against Amul.
According to Amul, a disturbing element, which has still not been found out whether an individual or any company, had a thought to run a paid advertisement on Google based on keywords like, ‘Amul Franchisee’, ‘Amul Parlor’ and ‘Amul Distributor’. Many people fell in this trap, assuming that the ad shown was running by our own trusted Amul. When a person clicks on the ad, the link takes them to a fake website claiming to be Amul. The website has a sale page that asks people to fill a registration form.
Once the ‘lead was generated’ by the scammers, they give a call to the person and ask to deposit amount ranging from 25,000/- to 3 Lakh/- in various bank accounts. Believing this was Amul and it will be a good investment, people did. Not one but many fell in this trap.
Amul has sent a legal notice to Google stating this issue of Fraudulent Amul Franchise Advertisements. Seeking a full stop on this fraud. Apart from contacting Google India Amul also filed a complaint in the Police Department. According to the news reported by Economic Times, Amul has reported their concern to Google back in September 2018.
The Internet is powerful and so is the art of disguise. We at SillySense will request you to be aware of frauds happening and suggest to do your due diligence before paying or committing to anyone on the internet.
Jan 14 2019
Social Media Marketing is overwhelming, There is too much going on all the time. Here are 9 thoughts on Social Media Marketing in 2019 if you are practising.
Disclaimer: This post is heavily inspired by the work of Mr Prateek Shah from Digital Defynd.
Read More: Top 9 Digital Marketing Practices in 2019
1. Concentrate on the roots – the basics.
Social Media is always changing. Every other day someone will boost for a new and improved method, there will more algorithm changes. The key is to keep your basics strong – content, creativity and common sense – you will find your way.
2. Paid Marketing is not a magic wand.
We get this that boosting helps but in no universe, it is going to sell the lousy content. Paid marketing is not easy, certainly not equivalent to clicking that blue boost button and adding money to the ad campaign. It takes skills and in-depth planning. If you do not design your funnels you will spend more money than you anticipate.
3. Insights Analytics
Shout for digital marketing and 100s will answer, practically everyone claims to be a digital marketer these days. With the availability of numerous apps, creating content is easy. The difference comes how they read the insights and strategies them to work in favour of business.
4. Don’t put in your money on all the fancy tools you see.
Don’t be a miser and let everything go manually. Once you have planned your activities, invest in tools and softwares that you require.
5. Marketing is your profession and not your existence.
Kardashians, Jenners or Gary Vee they are their product themselves and to sell that it has taken years of investment. Focusing primarily on your work rather than self-branding everything in life will bring you more respect and attention in the long run.
6. Organic Marketing is not dead.
Just because Facebook page reach has declined and Instagram is also giving a limited reach, it doesn’t mean organic marketing is dead. It is far from being dead. We agree it takes more effort that paid marketing but it lays the base of your existence. This is where you are truly loved by your audience.
7. Learn every day.
One of those professions where you can’t afford to not learn something new every day. Stay updated and connected.
8. Start focusing on how the businesses are running.
It is the need of the hour. When you understand the business in and out then you can design a successful digital campaign around it. Marketing will come naturally then.
9. Try experimenting yourself
more than relying on internet people to guide you. What worked for others may not work for you and vice versa.
Jan 06 2019
Not getting the results, try these top 9 Social Media Marketing Best Practices.
This is 2019 and not 2012 when you were just creating content and getting famous. What has worked even in 2017 won’t work now. It doesn’t matter that you are into an online business or run a shop with customers limited to your locality. You could be established in metro smart cities or establishing in tier 2 or 3 cities.
Social Media is expanding and it should not hurt playing around with trends to be in the game with a winning strategy. There are no carved rules or a successful formula, just some stats, few case studies and loads of creativity to work for the end results.
Buckle up for 2019, the practices can really make you uncomfortable. There is so much more learn and practice.
Practice 1: Storytelling through stories
Surprise Surprise! Snapchat started stories almost 5 years back. It’s been about 2 years that Instagram, Facebook and Whatsapp launched their stories feature (status for whatsapp). In case you still believe stories for a brand is nah.. or it’s just for teenagers, you need to have a cup of coffee and wake up. You could be missing out on significant business opportunities. Stories are more intimate and personal. To tell the real story going all bare there is by far the most engaging platform. Stories make things transparent and build more trust.
INSTAGRAM BUSINESS STORIES STATISTICS
1. 300 million users use the stories feature daily.
2. 36% of the brands promote their products on their stories.
3. 22% of the brands give an inside look to their audience.
4. 14% brands prefer influencers to take over their stories.
5. 10% businesses cover their event live on stories.
6. 5% businesses show “how to” content
7. 59% of the stories swipe up ends on the shoppable page.
8. 94% of smartphone users watch stories vertically.
9. 15-25% of story viewers swipe up to follow a link and engage directly with a business website.
FACEBOOK STORIES STATISTICS
1. Facebook Stories are growing 15x than the news feed.
2. More than 150 million daily active users on Facebook stories.
3. Popular 3rd party apps eg Spotify, SoundCloud, and GoPro are directly integrating with Facebook stories.
If Stories are used correctly, it can be used to you can build your brand’s identity, attract new followers and encourage more sales. Looking at the stats, it is possible that the trend of story-content would dominate the feed content and content creator would work more on the content of stories.
Practice 2: Personal Branding + Work on the long form of content
Masses on social media are now quite active and super interactive – recall all the trolls and protests (eg MeToo) that made headlines this year! The trend is to more humanize the brand/business page. People like to feel connected and be treated like the same way. Personal Branding can’t be more critical ever than it is today. Personifying your business brand can be the second best decision. The long form of content conveys the message better, deeper fostering that special bond with your audience. Sounds cheesy? This is what could be required to build relationships with your audience.
Fact, long form of content generates more queries.
Practice 3: Instagram Feed algorithm
Remember the time when Facebook got the fire from the users for showing more and more advertisement rather than updates from their friends and the favorite brands. The annoyed users found solace and thrill on Instagram. Now, since Instagram is also promoting its “promote” feature on both feed and stories the users are getting disappointed. There will be more advertisement and much less relevant content making people follow only those brands they want to. In order to not be burnt by the algorithm, it will be wise to use Instagram feed only for value addition posts and keeping everything filler for the stories.
Practice 4: Be everywhere
The more channels you use, the better off you will be. We know so many marketing gurus emphasize on using selected platforms for a specific purpose only and not to be on all channels and burn your energy. We at SillySense believe it’s partially true.You just can’t have a website and operate through the Facebook page! Today for your business you very much need a blog as well as a video on YouTube and a podcast. You have to release bite-sized information on stories for the younger audience. You need SEO, PPC, Email list, Banner ads, collaborations, influencers and growth hacking. These all activities work independently but favorable results (read ROI) comes when they all perform together as a team. Imagine all superheroes coming together for Avengers: End of war game.So in 2019, you got to have a heavy functional marketing family.View this post on Instagram
Practice 5: Voice Search
More than 70% searches on Google are through smartphones. This is expected that more than half of these searches in 2020 will be through voice search. Currently, 2 out of every 5 adults are using voice search.Many may argue that Amazon Alexa or Google Home are not so popular and it will take some time for masses to afford the gadgets. True. It might take time. But the google voice search inbuilt in-app is going stronger and stronger. The company is educating people how to use it through major TVC campaigns.
How to be ready for Voice Search clicks? Your website should
a) be on HTTPS
b) load fast
c) have long tail keywords
d) have answers short and to the point
Practice 6: Conversion Optimization
The advertisement is getting expensive and this won’t come down for sure. It is becoming difficult to bring traffic to your website. So when you succeed in getting people to reach your page, make sure it is optimized to convert the lead into a deal. There are tools which can help to squeeze in the maximum conversions. Try collecting the email ids or phone numbers. I know this is not sexy and sounds like an old school, but if you don’t do it now over the years your cost to reach out to them will go higher and higher. Your funds will burn faster than your competitors.
Practice 7: Leverage Funnels
Talking about ROI all this while? Then this is the time to track everything from a visitor to a converted customer. ‘Hey! I have got the coolest pair of shoes you should have this season‘ – This is not going to work now. You need to track the effort required to bring them on board and make them buy your product. More importantly how much it requires to make them a purchase again.
These parameters should be on top of your mind.
a) Up Sales
b) Down Sales
c) Cross Sales
d) Lifetime value of a Customer
Practice 8: Content Marketing
Content marketing is not wash- rinse – repeat. Every time you make search all you see a large number of blogs on the same topic giving the same information. Unless you have something to blog that no one has heard of, you seriously need to see your marketing strategy.
Creating video content is an investment. We have established that here – Not leveraging videos yet. On any given social media platform – Facebook, Twitter, Instagram, Linkedin, Youtube, Live streams, stories etc, videos are going viral. Each platform is offering you not less than 3 times more views than any graphical or blog links.
Practice 9: Podcasting will take over in 2019.
This is already a trend in western countries. It’s just a matter of time that Indian brands will shine over with an impressive marketing strategy. If you do not find yourself to ideal Tik Tok personality then you are not alone, there are millions of people who prefer to listen and make up their mind. That is your audience. They are using their phone and have time while commuting. Be their friend.
Jan 03 2019
Whatsapp has been a BFF for most of us. Either we use it for our personal chit-chatting or we build an entire communication channel through groups for our work. Whatsapp is our stable bet!
It is still ruling all the charts for the most popular app on entire smartphone, tablets and web universe. They are coming up with a few new features in 2019 that would be rolled out you as well.
Just scrolling through the news feed we found out some really cool new features list that we thought might interest you.
Feature 1: Fingerprint
Privacy on Personal chats is something that everybody wants. Screenlock, app lock etc is all there but an extra layer of protection won’t hurt. Shhh.. things can be too personal and too dangerous if get exposed.
WhatsApp has its own security measures in which it gives an option to secure your WhatsApp with a pattern. Soon it will provide us with an option of fingerprint security. Ah, and you don’t worry thinking about what if it doesn’t work, in case your fingerprint fails to match due to some reasons you always have an option to enter your WhatsApp by entering your phone’s screen lock pattern.
Feature 2: Dark Mode
A much wanted for all night owls, who prefer to push all the communications at night so that they can focus on their day.
WhatsApp’s new feature will be about selecting a dark theme, not only to just look cool but also to give your eyes a little less strain and a bit more relaxation. The dark background on the screen will also help you to save much battery and won’t be the cause of your headaches.
Feature 3: Consecutive Voice Messages
Are you more of a verbal person who prefers talking over typing? And you get annoyed when playing all the bite-sized voice messages one after the other?
WhatsApp has got a gift for you. It is the end of the extra tasks that you have to do .. take your finger to the screen and hit play again and again.
After this update, all you have to do is to press the play button of the voice notes and you can listen to them in a row one by one. All the consecutive voice notes just by pressing the one and rest of the following will be played by themselves. A real life changing update, isn’t it? Tell us in comments how much you wished for it.
Feature 4: Media Preview
A new message received and previews say “Image”, that’s all.
Now you have to open the whole app and see if it is your interest or not? When the new set of features will roll out, you can then see the preview on your notification window and you can ignore it at your convenience.
Feature 5: Contact Ranking
WhatsApp presented the Picture-in-Picture mode in 2019 for playing videos. The element enabled users to see shared recordings from YouTube and Facebook specifically in the application on a little coasting window. Clients could talk out of sight while getting a charge out of the video all the while. This year, any outsider video as mp4 documents shared by clients will have the capacity to use this component also.
Thank you WhatsApp for the above-mentioned updates we will be eager to try them once they are out. We have requests of our own and need your attention. It’s been such a long time using the app that we need some more features available like ASAP! We promise we are only requesting features based on their utility.
Top 5 feature requests on WhatsApp in 2019
Request 1: Groups Tab
WhatsApp is heavily used for chats, calls and status updates thus these are available on the upper tabs of the application.
There are more than 1 billion WhatsApp groups. On average an active WhatsApp user must be a part of 10 groups. We believe it’s time WhatsApp should have the 4th tab on top for “Groups”
Request 2: Bio should be clickable
Thank you for making links work in status, if WhatsApp Profile bio can be clickable it will be great. We don’t see it will create any chaos or spam on the network.
Request 3: No addition info for Multiple Messages Select – Copy – Paste
Recall that friend who talks through multiple messages. Hitting enter is their favourite hobby. Now, if you have to copy them all, additional information like name of the contact you saved, phone number and time stamp also get copied. It is an additional task to go and delete extra info from every message copied.
This is a real problem than playing consecutive voice messages or previewing media in the notification window.
Request 4: Seeking permission from the user before joining the grouP
Though WhatsApp groups are powerful the biggest fall back is as a user we are intimated about joining the group when someone already has added us. Seeking permission from us a user can be so stressfree and save us from unsolicited messaging.
Request 5: Selective Read Receipts
We turn off our read receipts in order to save ourselves from “why you haven’t replied yet” drama. Clearly, it is difficult to explain to the masses that we are not obliged to respond to all messages right then and there. The problem with turning them off is we don’t get to know who has seen our status update which is actually available for public (people who are not added in the contacts).
A selective read receipt option will be a saviour.
Let us know what are your requests from WhatsApp in the comments below. In case you agree with ours please share with your friends, who knows we might reach the right people who can make it happen.
Dec 31 2018
ARE YOU MAKING THESE 5 MISTAKES THAT NO ONE FOLLOWS YOU ON SOCIAL MEDIA
How is social media treating you these days?
We have a closed SMM Tips group of few hundred entrepreneurs, solo-preneurs, freelancers and enthusiasts who want to use social media as an impactful marketing tool for growing their business. One query we get so frequently is:
How to get more subscribers to my YouTube channel?
How to get more followers on my Instagram?
How to increase (the already non-existing traffic) on my website through Social Media?
Why no one follow on social media?
The answer to these questions is not in what to do more to make it happen, but in what not to do anymore that are not making you do well. Check, if you are making these 5 mistakes that no one follows you on social media.
Reason 1: Posting content too often.
People active on social media are increasing. The time spent on the platforms are increasing, we have Instagram and Facebook apps telling us how much time we are hooked on to them. Everything is increasing but the reach and engagement are on the downside.
To touch base more most of you start posting more not realizing if it is too much. Putting any random copy paste thing from archives or stuff taken from the Internet with the only objective to be more visible and get traffic is actually hampering your marketing strategy. The last thing you want to do is to annoy your followers and come across as spammy.
Facebook is still the leading social media platform.
a) If you own a big page with more than 10,000 likes, you can post 2 times a day.
b) Most of the pages are smaller with few 100s to a few 1000s likes. This is the major chunk, posting only once a day should be a rule here.
The big baby everyone is struggling to control, Instagram is indeed a big deal when it comes to brand building and marketing.
Instagram is more about consistency than posting more. Having no more than 2 good quality content daily can cut the deal. Posting more can actually earn more unfollows. In our casual social media audits on random accounts, we have seen them posting 8 to 30 posts a day! Asking for too much attention, we guess. Just in case if you have more content, stories is a place.
Read More: Optimizing Instagram Business Profile
Every second 6000 tweets get sent out, that is more than 500 million tweets per day. Unless you don’t want to add more to the nest and be lost in the hay, tweet only 10-15 times day. Avoid posting the same content more than once at the same time. Twitter algorithms are pretty active these days our account can be suspended or banned without any notice.
Pinterest is all about visual content and well able to attract like-minded people with similar interests. The key with Pinterest is to be regular whether posting new content, pinning, creating a board or even following new feeds. The Pinterest platform is demanding that it wants you to come back every single day.
You can post multiple times a day but avoid posting all at once.
A bonus tip for Pinterest,
“If you are promoting content for an event or festivals try posting at least 45 days before. “
You can thank us in comments.
The platform for professionals and all B2B marketers doesn’t ask much. When posting on Linkedin, make the message little customized and office friendly. Linkedin requires quality posts at least 15 – 20 times a month.
Reason 2 – Posting average content
Now that we have established that we will be posting less, thus we can focus on creating quality content. Content should connect with your audience, tell your message and make them engage with you. They won’t engage if they don’t like your content.
Put yourself in the audience shoes, if you will not spend time in going through each content or share with your friends on your own without any obligation then whatever you are posting will not probably make it.
Note: If you are putting your best and producing high-quality content and still not getting engagement, write to us below in comments we would be delighted to have a look at it.
Reason 3: You are not posting Videos.
Pick any social media platform – Facebook, Twitter, Instagram, Linkedin, Youtube, Live streams, stories etc they all are going crazy in leveraging videos. They want you to upload content in video, gifs or animation format. The engagement you get on videos is more than 3 times the graphical content or a text update.
Reason 4: Not engaging or entering the party late.
Aha, it’s the time to correct all the wrongdoings or the non-doings you were indulged in. Posting your content and leaving the app is damaging. Interact with your community, distribute the content well and bring in engagement in the very first hour of publishing it. Social Media content has a short life span, directly opposite to the SEO content that can go around for years.
Algorithms read the relevance and popularity of the content through engagement when they sense it is important they work to show it to more people.
Use emails, push notifications, share it to more people on whatsapp, put some serious effort here for over 30 or 60 days and see the difference on your feed and insights.
Reason 5: Playing games like follow -unfollow
Enough of follow-unfollow, maintaining pods or leaving the content on the shoulders of ‘boost’ button. Dive deeper and engage genuinely with your audience. We can’t stress it enough. It’s Social Media the secret sauce if you have still missed it, is being Social.
BONUS: WHy YOUR FACEBOOK REACH IS DECREASING IF YOU ARE FOCUS ON INSTAGRAM MORE!View this post on Instagram
You really have to make an effort to attain the output you desire. The top 5 reasons why no one follows you on social media are the simple mistakes you have been overlooking all this while. It’s still not late, start getting social in real time and everything will be fine.
Aug 08 2018
Everything you should do for your Instagram Profile Optimization.
Get ready to roll.
Instagram is rapidly growing. Last year they destroyed Snapchat by introducing stories and this month they launched IGTV in competition with YouTube. The mobile photo-sharing app, which launched in October of 2010, now by June 2018 boasts its 1 billion monthly active users, 500 million users are active every day, 95 million photos and videos are shared on Instagram every single day.
Read More: All about IGTV
INSTAGRAM BUSINESS STATISTICS
1. 25 million (one-fourth of the total monthly active users) are Business profiles on Instagram.
2. Every month 2 million business users advertise on Instagram.
3. It is estimated that Instagram earned almost 20 % of Facebook’s annual revenue.
4. 60% of the top brands on Instagram use the same filter for every post.
5. 300 million users use the “stories” feature daily.
6. Instagram posts with hashtag average 12.6% more engagement than those without.
Now that we have established the facts, we know how huge Instagram is, now let’s do Instagram profile optimization for your business
1. Profile Photo
You can choose your brand logo or any other picture that best defines your profile. Your logo is also the easiest solution because it helps you stay visually consistent across all of your channels. In case you have an event coming up or currently any campaign going on, you can also put that on your display pic.
The profile photo displayed is very small in size. Make sure that you use a top quality image that people can see and recognize without straining their eyes or zooming in – out.
2. Your name is searchable on explore page.
This is a cool thing. Did you know that the “Name” field in your Instagram bio is searchable? That means that you can change it to words that highlights what your Instagram profile or tell more about your business.
This also means that one you optimize your name field on the Instagram page, your chances of appearing in Instagram ’s if anyone searches for those keywords will be much higher!
3. Include keywords in your bio
The bio description is another area where you can mention keywords to get more search results. Recently Instagram launched the ability to add clickable hashtags ( # ) and mentions ( @ ) on your profile. This could be really useful if you’re managing more than one account for your brand, or if you’re running a branded hashtag campaign.
Make your bio visually appealing with line breaks, emojis, custom fonts or some different alignment.
Remember: You only have 150 characters for your Instagram bio, so be careful to not compromise on your brand messaging to get your alignment right or any fancy element right.
4. CTA and additional links
Instagram doesn’t want you to leave the platform. The places where you can mention additional links or call to actions are limited.
#Protip: Your CTA should be clearly mentioned in the last line in your bio.
a) Link in bio
You can mention one link in the bio.
It can be a link to your website, landing page, event page for tickets or shoppable link to buy your products.
b) Swipe-up link in stories
If you have more than 10,000 followers you can put a link on the stories, that your audience can access by swipe up option.
Of course, this option does not work for smaller accounts, thus the place they can play around links in bio
c) Adding multiple links in the bio
There are many tools that help you add multiple links in your bio. The added advantage of using them is to direct your followers exactly where you want to. This sounds like putting an extra step but it actually increases the conversion rate.
Saying from our personal experience, many times we keep digging old posts for more information and we see common CTA – link in bio which has of course, been changed by now. In such scenarios, it is a smart move to use a tool that can categorize or reroute in the right direction.
There are many tools available, we at SillySense recommend www.linktr.ee
– You can add up to 5 links for free. (Lifetime free)
– Customizable URL. You can add your brand name for people to easily remember.
Check our linktree link https://linktr.ee/sillysense
5. Business Category
Your Business Instagram profile is built/connected with your business Facebook page.
Your Instagram business category is the same as the category you picked for your Facebook business page, which you need to use Instagram for business. You can add more specificity to your Instagram bio. On mobile, click Edit Profile and scroll down to the Business Information category. You’ll see the Facebook page that’s linked to your Instagram profile and the category that was automatically pulled from your Facebook page. Tap the Category option to see other categories that you can choose such as Books and Magazines, Events, TV, Film, Local Business, Brands and Products, Music, Public Person, Sports, and so on. After you choose the category that best fits your business, you can select a subcategory from a drop-down menu. The subcategory is what appears in your Instagram bio.
6. Add Contact Information
The contact information on Instagram makes things so simple. On the Business profile, you can set more than 10 contact options on your profile (though it is not advised to use everything unless you want to confuse the audience. )
Basic options available Email, Call, Directions. Here comes the coolest part, Instagram let people directly email, call or find directions to your store through one click and you can get numbers of how many people contacted you in a week from the insight reports.
Advance options available are for ticket bookings, order placement, booking appointments, reserve a table etc from more than 10 different options.
Let us know what else you are doing for your Instagram Profile Optimization.