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Musically is Tik Tok now.

Musically is “Tik Tok” now.

Would you like to be called as “Muser” or “Clock”?

On Thursday (Aug 2) we saw a change in our phone apps. Musical.ly has gone away and rebranded itself as TikTok. ( Owned by China’s Bytedance). The app gained popularity by letting users record themselves lip-syncing along to songs and audio clips. In an update last year it emergences itself as a standalone social media platform.

But even as Musical.ly dies a quiet death today — only to be reborn as TikTok — you won’t have to worry about your star status fading away. Go on and upload that ‘In My Feelings’ Video you had been meaning to.

Bytedance said TikTok will launch a series of new creator programs to provide technical support, performance insights and guidance on growth strategy.

Existing Musical.ly user accounts, content and followers are automatically moved to the new TikTok app, according to the company. Bytedance says TikTok has 500 million active monthly users worldwide, and the company concluded it made sense to merge Musical.ly and TikTok under one roof.

Question:
Do you feel alienated when your favourite brands rebrand themselves overnight?

 

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