Content Creation

  • How a photographer can find new clients through Unsplash – Case Study

    Pure talent and passion can’t find recognization alone, there is a struggle to shine through social media algorithms. Here is a success story ON HOW A Photographer CAN finD new clients through Unsplash.


    Today the growth is setting new speed records. We have artificial intelligence, machine learning and automated bots to take your business to the next level. The market is volatile like never before. The world is a small place, thanks to technology and communication advancements. You might be a sole freelancer and still be competing for digital attention with corporate giants.

    The online world is an approachable place, all you have to do is to be seen or discoverable.


    Getting new customers (the growth) is a tricky task. If you think deep, it is actually “buying” new customers. There is a price you’re paying to add more shoppers, it can be in terms of time or money.

    If you search on internet ‘How can I get more clients for my business’, you will find the following tips:

    •  Advertise.
    • Network and bring referrals
    • Collaborations and associations
    •  Invest in SEO,  social media presence and email lists

    Those 21 or 100 ways lists to get new clients are basically an expansion of above points. The work is endless and here you need to make a better decision – how, where to spend your resources.

    How a photographer can find new clients through Unsplash – Case Study

    For artists and photographers, like Samuel Zeller, whose creative capabilities and innovative vision gave inspirational photography shots, a glance of which almost everyone on the planet could appreciate, the story his success can explain it all.

    Samuel is a Swiss freelance photographer currently based in Geneva. His work of photography in the genre of art, urban, architecture, and minimalism, speaks excellence.

    Pure talent and passion can’t find recognization alone, there is a struggle to shine through social media algorithms.

    It is time to discover more platforms to build your audience which can work as lead magnets. Instagram is exploding all boundaries, one goes there to discover new content and find new talent. The talent doesn’t get easily discoverable. Stock photo sites are where prospective clients are looking for product or work.

    Samuel Zeller makes use of Unsplash and uploaded his best work for free. The portfolio was displayed to millions of views. Some of them were used for commercial purposes which could otherwise be sold for top dollar.

    Feedback from businesses which require and desire services of this nature would approach the artist with better knowledge of his work direction and calibre. This transparency and clarity, over a free platform, invites the clients to form alliances with, or even hire artists that may suit their needs.

    Samuel Zellar profile Stats on Unsplash.

    1. He started in 2014 and uploaded a total of 460 images on Unsplash.
    2. Total 255 million views on his pictures on Unsplash (stats available till 2018)
    3. Total 1.7 million downloads for his pictures stats available till 2018)
    4. He got 21 million views per month (677’000 per day) and 93’000 downloads (3000 per day).
    5. He got 1 or 2 mentions on Twitter, where people gave him the credit.
    6. He regularly gets emails and new backlinks to his website.
    7. His first client the biggest bank in Switzerland found him on Unsplash.
    8. He worked for many magazines and been an editorial photographer for Fuji-Film X.

    Here is a blog by Samuel Zellar on his Unsplash approach on medium.

    Average Unsplash photo receives over 600,000 views and 4000 downloads. This is the potential to marketing and scope of self advertisements.

    Working on social media accounts daily to gain followers is not going to beat the system and bring clients. As a business, you have to work on a marketing strategy that brings revenue.

    The world is a small place and like Samuel, many more uplift their presence and recognition in the market through the means of several social media portals at their disposal. The AAA strategy becomes critical to follow.

    What is the AAA strategy?

    The AAA strategy is – Advertise, Advocating and Announcing.

    If you are putting efforts to be online and desire to “buy” new clients, you need to be more discoverable.


    Share this with your photographer friend.
    Want to learn more, suggest case studies / ask questions in comments.



  • Top 9 Social Media Marketing practices in 2019

    Not getting the results, try these top 9 Social Media Marketing Best Practices.

    This is 2019 and not 2012 when you were just creating content and getting famous. What has worked even in 2017 won’t work now. It doesn’t matter that you are into an online business or run a shop with customers limited to your locality.  You could be established in metro smart cities or establishing in tier 2 or 3 cities.

    Social Media is expanding and it should not hurt playing around with trends to be in the game with a winning strategy.  There are no carved rules or a successful formula, just some stats, few case studies and loads of creativity to work for the end results.

    Buckle up for 2019, the practices can really make you uncomfortable. There is so much more learn and practice.

    Practice 1:  Storytelling through stories

    Surprise Surprise! Snapchat started stories almost 5 years back. It’s been about  2 years that Instagram, Facebook and Whatsapp launched their stories feature (status for whatsapp).  In case you still believe stories for a brand is nah.. or it’s just for teenagers, you need to have a cup of coffee and wake up. You could be missing out on significant business opportunities. Stories are more intimate and personal. To tell the real story going all bare there is by far the most engaging platform. Stories make things transparent and build more trust.


    1. 300 million users use the stories feature daily.
    2. 36% of the brands promote their products on their stories.
    3.  22% of the brands give an inside look to their audience.
    4. 14% brands prefer influencers to take over their stories.
    5. 10% businesses cover their event live on stories.
    6.  5% businesses show “how to” content
    7. 59% of the stories swipe up ends on the shoppable page.
    8. 94% of smartphone users watch stories vertically.
    9.  15-25% of story viewers swipe up to follow a link and engage directly with a business website.


    1. Facebook Stories are growing 15x than the news feed.
    2. More than 150 million daily active users on Facebook stories.
    3. Popular 3rd party apps eg Spotify, SoundCloud, and GoPro are directly integrating with Facebook stories.

    If Stories are used correctly, it can be used to you can build your brand’s identity, attract new followers and encourage more sales. Looking at the stats, it is possible that the trend of story-content would dominate the feed content and content creator would work more on the content of stories.

    Practice 2: Personal Branding + Work on the long form of content

    Masses on social media are now quite active and super interactive – recall all the trolls and protests (eg MeToo) that made headlines this year! The trend is to more humanize the brand/business page.  People like to feel connected and be treated like the same way. Personal Branding can’t be more critical ever than it is today. Personifying your business brand can be the second best decision. The long form of content conveys the message better, deeper fostering that special bond with your audience.  Sounds cheesy? This is what could be required to build relationships with your audience.

    Fact, long form of content generates more queries.

    Practice 3:  Instagram Feed algorithm

    Remember the time when Facebook got the fire from the users for showing more and more advertisement rather than updates from their friends and the favorite brands.  The annoyed users found solace and thrill on Instagram.  Now, since Instagram is also promoting its “promote” feature on both feed and stories the users are getting disappointed.  There will be more advertisement and much less relevant content making people follow only those brands they want to. In order to not be burnt by the algorithm, it will be wise to use Instagram feed only for value addition posts and keeping everything filler for the stories.

    Practice 4: Be everywhere

    The more channels you use, the better off you will be. We know so many marketing gurus emphasize on using selected platforms for a specific purpose only and not to be on all channels and burn your energy. We at SillySense believe it’s partially true.You just can’t have a website and operate through the Facebook page! Today for your business you very much need a blog as well as a video on YouTube and a podcast. You have to release bite-sized information on stories for the younger audience.  You need SEO, PPC, Email list,  Banner ads, collaborations, influencers and growth hacking. These all activities work independently but favorable results (read ROI) comes when they all perform together as a team. Imagine all superheroes coming together for Avengers: End of war game.So in 2019, you got to have a heavy functional marketing family.


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    Practice 5: Voice Search

    More than 70% searches on Google are through smartphones. This is expected that more than half of these searches in 2020 will be through voice search. Currently, 2 out of every 5 adults are using voice search.Many may argue that Amazon Alexa or Google Home are not so popular and it will take some time for masses to afford the gadgets.  True. It might take time. But the google voice search inbuilt in-app is going stronger and stronger. The company is educating people how to use it through major TVC campaigns.

    How to be ready for Voice Search clicks? Your website should

    a) be on HTTPS
    b) load fast
    c) have long tail keywords
    d) have answers short and to the point

    Practice 6: Conversion Optimization

    The advertisement is getting expensive and this won’t come down for sure.  It is becoming difficult to bring traffic to your website. So when you succeed in getting people to reach your page, make sure it is optimized to convert the lead into a deal. There are tools which can help to squeeze in the maximum conversions. Try collecting the email ids or phone numbers. I know this is not sexy and sounds like an old school, but if you don’t do it now over the years your cost to reach out to them will go higher and higher.  Your funds will burn faster than your competitors.

    Practice 7: Leverage Funnels

    Talking about ROI all this while? Then this is the time to track everything from a visitor to a converted customer.  ‘Hey! I have got the coolest pair of shoes you should have this season‘ – This is not going to work now. You need to track the effort required to bring them on board and make them buy your product. More importantly how much it requires to make them a purchase again.

    These parameters should be on top of your mind.

    a) Up Sales
    b) Down Sales
    c) Cross Sales
    d) Lifetime value of a Customer
    e) Churn

    Practice 8:  Content Marketing

    Content marketing is not wash- rinse – repeat. Every time you make search all you see a large number of blogs on the same topic giving the same information.  Unless you have something to blog that no one has heard of, you seriously need to see your marketing strategy.
    Creating video content is an investment.  We have established that here –  Not leveraging videos yet. On any given social media platform – Facebook, Twitter, Instagram, Linkedin, Youtube, Live streams, stories etc, videos are going viral. Each platform is offering you not less than 3 times more views than any graphical or blog links.

    Practice 9: Podcasting will take over in 2019.

    This is already a trend in western countries. It’s just a matter of time that Indian brands will shine over with an impressive marketing strategy. If you do not find yourself to ideal Tik Tok personality then you are not alone, there are millions of people who prefer to listen and make up their mind. That is your audience. They are using their phone and have time while commuting. Be their friend.

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  • Top 5 reasons why no one follows you on social media


    Hey Fellas,

    How is social media treating you these days?

    We have a closed SMM Tips group of few hundred entrepreneurs, solo-preneurs, freelancers and enthusiasts who want to use social media as an impactful marketing tool for growing their business. One query we get so frequently is:

    How to get more subscribers to my YouTube channel?
    How to get more followers on my Instagram?
    How to increase (the already non-existing traffic) on my website through Social Media?
    Why no one follow on social media?

    The answer to these questions is not in what to do more to make it happen, but in what not to do anymore that are not making you do well.  Check, if you are making these 5 mistakes that no one follows you on social media.

    Reason 1: Posting content too often.

    People active on social media are increasing. The time spent on the platforms are increasing, we have Instagram and Facebook apps telling us how much time we are hooked on to them. Everything is increasing but the reach and engagement are on the downside.

    To touch base more most of you start posting more not realizing if it is too much. Putting any random copy paste thing from archives or stuff taken from the Internet with the only objective to be more visible and get traffic is actually hampering your marketing strategy. The last thing you want to do is to annoy your followers and come across as spammy.

    Read More: 6 tips to design your Social Media Marketing Strategy

    Facebook is still the leading social media platform.
    a) If you own a big page with more than 10,000 likes, you can post 2 times a day.
    b) Most of the pages are smaller with few 100s to a few 1000s likes. This is the major chunk, posting only once a day should be a rule here.

    The big baby everyone is struggling to control, Instagram is indeed a big deal when it comes to brand building and marketing.
    Instagram is more about consistency than posting more. Having no more than 2 good quality content daily can cut the deal. Posting more can actually earn more unfollows. In our casual social media audits on random accounts, we have seen them posting 8 to 30 posts a day! Asking for too much attention, we guess. Just in case if you have more content, stories is a place.

    Read More: Optimizing Instagram Business Profile

    Every second 6000 tweets get sent out, that is more than 500 million tweets per day. Unless you don’t want to add more to the nest and be lost in the hay, tweet only 10-15 times day. Avoid posting the same content more than once at the same time. Twitter algorithms are pretty active these days our account can be suspended or banned without any notice.

    via GIPHY

    Pinterest is all about visual content and well able to attract like-minded people with similar interests. The key with Pinterest is to be regular whether posting new content, pinning, creating a board or even following new feeds. The Pinterest platform is demanding that it wants you to come back every single day.
    You can post multiple times a day but avoid posting all at once.

    A bonus tip for Pinterest,
    “If you are promoting content for an event or festivals try posting at least 45 days before. “

    You can thank us in comments.

    The platform for professionals and all B2B marketers doesn’t ask much. When posting on Linkedin, make the message little customized and office friendly. Linkedin requires quality posts at least 15 – 20 times a month.

    Reason 2 – Posting average content

    Now that we have established that we will be posting less, thus we can focus on creating quality content. Content should connect with your audience, tell your message and make them engage with you. They won’t engage if they don’t like your content.
    Put yourself in the audience shoes, if you will not spend time in going through each content or share with your friends on your own without any obligation then whatever you are posting will not probably make it.

    Note: If you are putting your best and producing high-quality content and still not getting engagement, write to us below in comments we would be delighted to have a look at it.

    Read More: How to know which content will help you grow your Social Media Account?

    Reason 3: You are not posting Videos.

    Pick any social media platform – Facebook, Twitter, Instagram, Linkedin, Youtube, Live streams, stories etc they all are going crazy in leveraging videos. They want you to upload content in video, gifs or animation format. The engagement you get on videos is more than 3 times the graphical content or a text update.

    via GIPHY

    Reason 4: Not engaging or entering the party late.

    Aha, it’s the time to correct all the wrongdoings or the non-doings you were indulged in. Posting your content and leaving the app is damaging. Interact with your community, distribute the content well and bring in engagement in the very first hour of publishing it. Social Media content has a short life span, directly opposite to the SEO content that can go around for years.
    Algorithms read the relevance and popularity of the content through engagement when they sense it is important they work to show it to more people.

    Use emails, push notifications, share it to more people on whatsapp, put some serious effort here for over 30 or 60 days and see the difference on your feed and insights.

    Reason 5: Playing games like follow -unfollow

    Enough of follow-unfollow, maintaining pods or leaving the content on the shoulders of ‘boost’ button. Dive deeper and engage genuinely with your audience. We can’t stress it enough. It’s Social Media the secret sauce if you have still missed it, is being Social.

    via GIPHY



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    You really have to make an effort to attain the output you desire. The top 5 reasons why no one follows you on social media are the simple mistakes you have been overlooking all this while. It’s still not late, start getting social in real time and everything will be fine.


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  • Here is your new TV – IGTV. (Everything you want to know)

    All about new Instagram IGTV

    Instagram has launched new IGTV app this midweek and content creators are going crazy over it and you should be already onto it by now.
    IGTV is a new feature that is available on native Instagram (if not then update from the app store) and has also launched IGTV as a stand-alone app.

    Read More: 6 tips to design your social media strategy

    What is IGTV?

    IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience.

    The popularity and indulgence on video content is at its peak. YouTube has already exploded it and Facebook Watch is already established. This is the time when the most mobile platform – Instagram come into the game and makes things more simple.

    You can watch IGTV videos in the Instagram app, in the standalone IGTV app, or by clicking the IGTV button on someone’s Instagram profile. When someone you follow posts a new video to IGTV, you’ll get a notification in the native Instagram app.

    91% of the social media users are on mobile.
    They hold their screen vertically.
    By 2021, mobile video will account for 78% of total mobile data traffic.

    What should you know for IGTV?

    1. Anyone can create a new video channel on IGTV. One Instagram account can have only one IGTV channel.

    2. You can now upload longer videos up to 10 minutes for small accounts and up to 1 hour on big accounts. Instagram says there will be no limit in coming time.

    IGTV supports 4k vertical videos that are at least 15 seconds long, and can run up to 60 minutes. If you’re wondering what size IGTV videos are, they’re a 16:9 aspect ratio (the same as Instagram Stories).

    3. IGTV is full of vertical videos. This is unlike Youtube where horizontal videos fit the pattern. Instagram has already trained us to use Vertical Videos for the stories, so this will not be a concern for content creators.

    IGTV is all about the vertical videos. Sure, you can technically upload a horizontal video to IGTV, but that’s not the best experience.

    4. Instagram announces creators will be able to make a living. Building an engagement and probably an introduction to ads will make it possible.

    5. IGTV will be more like Youtube but Not Netflix.

    For its launch strategy, Instagram is focusing around web celebrities that made their name on mobile (Vine, Youtube, Snapchat etc) rather than more traditional, old-school publishers and TV studios. You can watch content from the social media stars but not your favourite TV shows.

    6. IGTV will be much more addictive.

    Right now, there’s 3 IGTV categories: For You, Following, and Popular.

    “For You” is a collection of videos that Instagram thinks you will like, made up from people you follow and Instagram’s own machine learning.

    “Following” is a collection of videos from all the people on Instagram that you’re already following. Which is a good time to mention that if someone follows you on IGTV, they’ll be following your regular Instagram account too!

    “Popular” features all of the trending videos on IGTV, most likely ranked by popularity.

    There’s also a small hidden search bar that lets you search for videos, but Instagram is trying to curate the best videos for you within your social network and without you having to constantly search for the next video to watch.

    7. IGTV analytics will be accessible within the app.
    According to Instagram, a “view” on IGTV is the number of times people watched at least 3 seconds of your video.

    8. IGTV videos can be uploaded through web. This is good news for marketers, finally, laptops can be used in some way.

    IGTV Web - 1

    Once you log in to your account through the web, you can go to the third tab “IGTV” and click the Upload button. Since SillySense IG is a comparatively small account, we are allowed to upload 15 seconds to 10-minute videos.

    You can then upload the video file in with a minimum aspect ratio of 4:5 and maximum of 9:16. upload the cover photo and fill in the details.

    IGTV gives an option to either direct post / publish the video or save in your drafts.

    IGTV Web - 2



    You can share IGTV videos on your Facebook profile or page, when it is already connected to your Instagram account. When you have uploaded the video, you can Turn on the sharing with your Facebook account. Once you post, the video will be automatically published on your Facebook profile and IGTV channel.


    IGTV for marketers?

    Video has become an increasingly important skill in social media marketing, and now with the launch of IGTV, if you don’t know how to make or edit videos, you really need to learn…now!

    Instagram is forcing and actually starting a whole new wave of vertical video creation. Marketers and other content creators might not take this too well. Now when you’re shooting a video content, you will have to either shoot for two ratios or make sure that you’re able to vertically crop the video. It means more editing, and you won’t be able to share the same video on all your social platforms.

    Good Luck,


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