Ganeshotsav is celebrated with enthusiasm and excitement across India especially in Maharashtra. The 10 days festivities begins with establishing Lord Ganesha’s Idol at home and ends with its Viserjan. Vodafone wanted to partake in the celebration this year by centring it on its core value of innovation and sustainable living.
In last few years, there has been an increased awareness about water pollution caused by visarjan which are made out of Plaster of Paris (PoP). It takes several months to totally dissolve Ganesh Idols made up of PoP into water.
Vodafone wanted to address the issue in its own unique way, hence the concept of Eco-ponds. #GoodinGoodbyes
Vodafone aim is always to transform societies through its product and services and contribute to more sustainable living. Through this initiative Vodafone wanted uphold the religious sentiments of the people and help them conclude the festivities on a good note. The colors used in decoration of idols contain harmful chemicals containing mercury, lead which leaks into water as idol dissolves. It kills aquatic plants and marine life, damaging ecosystem under water.
The initiative would help Vodafone to be identified as a dependable brand. It would be critical for building strong emotional connect with the people for long-term customer loyalty.
The Eco-pond is technology driven and uses (IOT) device which helps track the water level in it once the Ganpati idol is immersed. The concerned family/Housing society/Organizing Committee also get a SMS alert.
Vodafone team partnered with NCL and the latter provided them with a solution of ammonium carbonate that dissolves the idol and leaves the sludge, which can be later filtered and re-used to make chalks and other products. The brand teams studied on how much chemical solution would be needed to immerse Ganpati idols. The weighing machine also helps the NCL and Vodafone ascertain on how much chemical solution is needed to dissolve the idols once they are immersed in the pond. Once the pond is full, it is replaced with other pond and the first one would be cleaned and re-used.
On the other hand, the brand has also set an Aarti stand as people perform puja before immersing the idol in the water. So, once they keep the idol on the Aarti stand, it will weigh the idol and then calculate on how much solution is needed to dissolve the total number of idols in the pond.
8 Vodafone stores are dedicated to carry out the activity. Vodafone stores located at JM Road, Hirabaug, Wakdewadi, Aundh, Karve Road, NIBM Road, Kalyaninagar and Kharadi are equipped with Vodafone Eco-Ponds .
Further to this, devotees can also dial 7391000000 to locate all the Vodafone Eco-Ponds.