Sep 17 2016
How to make sure it’s a High Value Content?
Lately, have you felt that your content is not getting many shares and views? No matter how much time you have devoted to creating a particular piece, at the end, it is not getting the result that you desired?
Bloggers, You Tubers and all the content creators / producers, may I have your attention, please. Thank you.
Content is king, but why no traffic in the wing?
There was a time when it was preached ‘Content is King’, so to get the maximum benefits everyone started posting high quantity of stuff and paid a little attention to the quality. That high quantity content is not bringing you enough laurels in the form of traffic, social media shares, leads or any sort of proposals. Looking at the falling numbers you might have speed up publishing more content. You are putting efforts and finding new ways of recreating interesting content. But then again, it is also under – performing as per your planning sheets. Now, if Facebook ads get near to 0.05% of CTR, then it pretty much explains the downfall phenomenon, and you should feel alarmed.
The reason for getting lower views is not because people are not interested in media or they have gone back to reading newspapers and watching televisions. Instead, the reason is that today, there are too many content creators like you. Let’s check, how many YouTube stars you were aware of in 2010 or even in 2012? If you started blogging in 2008, then how many bloggers were around you? Now, what are the numbers in 2016? The graph is skyrocket high. So if these many people will publish new content so frequently like the way you are doing, chances are less that your content will be seen and the consumed by the masses.
High- quality stuff. Ehh??
You might wish to advocate your content as “High- quality” content. To justify yourself, here is a self-analysing guide, to justify, if your content is epic, sans your follower count or mailing list.
- Your blog / website / YouTube channel etc is growing exponentially with time.
Once you publish your content and do not put any efforts to promote it, see how many backlinks / social media shares / leads you can generate through it?
When I say ‘not putting any efforts to promote your content’ I mean, you are not pushing your content with any sponsored or manual shares. If your SEO is getting you traffic and your mailing list and by default connected social media channels are getting your clicks and some leads, then your content is ‘high-quality’ and people are liking it.
Go ahead, gear up your game; your results are growing with time.
- Would anyone pay for it?
In case if you have to sell your content, independently, will anyone be interested in buying that? If yes, then for how much? Your content’s worth and capability should be much more than a like, comment, share, subscribe or even exchange of what’s app number or an email id.
If someone can actually buy your content for real money, then you are producing ‘high-quality’ content.
- Does anybody care?
To keep the buzz on and maintain the excitement level with your readers you keep them posted about your latest projects and what they may see published next from your side.
How many times you get messages from readers to know what and when you are publishing your next? How many times are you approached by PR people or other brands for quotations? What if you do not publish for long?
This small yet harsh guide will be able to give you all the answers and raise some questions for your hustle to publish more and more. We still say, ‘content is king’, but that king needs to be produced with King’s pedigree.
So, what should you do now?
Now, this doesn’t mean you should scrap your content or give utmost time to prepare your masterpieces. Instead, this is the time; you should re-evaluate the role and the objective of your need, to create the content.
Creating content for you is as huge as your whole business model. It is also a critical (substantial) part of your marketing plan. The more content you create, the more marketing efforts you will need to put in order to be consumed by the masses and thus giving you business.
Blogs or Vlogs are your products which are slightly different than “traditional” products in the market. Your marketing plan can be awesome but at the same time, your product should also be matching those efforts. Fortunately or unfortunately (depends on how you see this) your product is your each and every piece of content. In order to make it awesome, you have to sit and make a new plan. You can’t rest a day and let your product sell passively.
Every piece of content is a big deal.
It will be wise to say, you should sit back and re-plan your content strategy. Focus on quality production and increase your marketing activities.